Cathay Pacific Airways has announced the appointment of CK Yeung as its new General Manager, Corporate Communication. He succeeds Dane Cheng in the role following the latter’s move to Sydney to take up the position of General Manager, Southwest Pacific. In his new position, Yeung has overall responsibility for all public and media relations, public affairs and general communication issues for Cathay Pacific globally. He also oversees the company’s main corporate social responsibility programmes. Prior to taking up his current position, Yeung was Director of University Development and Public Affairs at the Hong Kong University of Science and Technology, engaged in activities covering publicity, publications, marketing, media relations and strategic communication. He began his career as a TV journalist in 1979. In subsequent years, he took up a variety of communications roles within the Hong Kong Government and other major public bodies in the city.
McAfee India Sales Pvt Ltd has announced the appointment of Ambarish Deshpande as Director – Alliances, Channels & Mid Market for South Asia. In this role, he will be responsible for driving McAfee’s mid-market business and strengthening the company’s relationships with its partners in South Asia. With more than 15 years of experience in the security industry, Deshpande brings to McAfee extensive experience in growing new businesses and driving growth through channel and enterprise sales. Deshpande joins McAfee from IronPort Systems, a Cisco business unit, where he was the Country Manager responsible for growing its business in India. Prior to that, he was heading Symantec’s channel sales in India and he has also worked at Tech Pacific Technologies, an Ingram Micro company.
Not much has been heard from Channel [v] of late. However, the channel has been rebranding itself, introducing several new shows and shoring up its music content. With the advent of the new year, Channel [v] is on an aggressive growth path. Prem Kamath, General Manager, Marketing, shares the channels plans with exchange4media.
Ambika Srivastava, Chairperson, VivaKi Exchange India, has announced a number of senior management appointments and operational changes for the region, all to be effective immediately. The VivaKi Exchange will be lead by Mona Jain as COO. Till recently, Jain was India Head – Strategic Investments.
The second edition of ‘Food for Thought’ series explores celebrity Sensor to understand how consumers react to brand associations with celebrities. The findings of its latest celebrity Sensor report was released by Mediaedge:cia’s consumer insight and ROI division, MEC MediaLab. Shubha George, COO, MEC, throws more light on this study.
ZenithOptimedia India has appointed Dnyanada Chaudhari as Managing Director for West and South. Chaudhari joins from Hindustan Unilever Ltd where she was Head-Media Services India. She took harge on January 13, 2010 and reports to Satyajit Sen, the CEO of ZenithOptimedia India.
Colors has been leading the Hindi GEC list for quite some time now and is now set to expand to international market as well. The channel will launch in the US and the UK markets by the end of January 2010 and has roped in Amitabh Bachchan as the brand ambassador for these markets.
when it comes to some sensational eye-popping advertisements – nothing can beat the outdoor variety. Billboards at vantage points, transit shelters, digital signage, posters on buses and trains simply help to get the message across. Laqshya Media’s Indrajit Sen shares his views on were the OOH industry headed in 2010.
Law & Kenneth Kolkata has bagged the creative mandate for Spencers’ private label business. The agency will be handling in-store brands of Spencers like Smart Choice. Though the account size could not be ascertained at the time of filing this report, it is said to be substantial.
The respect that brand Zee commands in an average Indian family is huge and that respect no one can take away from us. We will not show any programme that will make anybody in the family uncomfortable as we are truly a family-oriented channel that values culture and we build on that strategy. We will always honour and respect the Indian value system. That is our strength and not limitation, and we will build our equity on that.