Hanmer MS&L India, part of MS&LGroup, one of the world's top three PR and events communications firms, today announced five new clients including, NIKE Inc, Life Insurance Corporation of India (LIC), HCL Infosystems, United Technologies Corporations (UTC) and Fortis Healthcare reinforcing its growth and strength as one of India's top specialty communications agency brands, delivering insights-driven and holistic communication solutions.
After launching its mobile advertising network, MobiAdz, in September 2010, StratosHear Technologies has announced that its mobile audio advertising solution, AdRBT, has extended its reach to the media and entertainment industry and has been used to successfully increase TV viewership.
STAR One has its task carved out – right from launching no less than six new shows in the next few months to doubling its GRPs, the second GEC from STAR India it is all set to reclaim its lost glory. Nikhil Mirchandani shares the channel’s journey so far.
Percept Out of Home launched an awareness campaign for DKT, a charitable non-profit organization. The campaign kick started in the month of September 2010, and will continue for a period of 11 months covering the entire state of Gujarat. The campaign will start rolling in Maharashtra from October 2010 onwards.
It is learnt that within two years of its launch in the Chandigarh market, Hindi daily Hindustan is soon going to withdraw its Chandigarh edition. Sources close to the development have confirmed the news and said that the edition was not paying off well and there was no scope left for even a re-launch.
Future Group has some aggressive plans lined up for its digital retailing arm, FutureBazaar.com and has launched a shopping initiative themed ‘The Battle’. This initiative coincides with a fresh brand design along with a 360 degree marketing and communication plan with a budget of Rs 10-12 crore. M&C Saatchi has been assigned the creative mandate.