Date-wise News
Brand David adds Dabur Red Toothpaste & Dabur Lal Dant Manjan to its kitty.

Brand David has won the creative mandate for Dabur Red Toothpaste and Dabur Lal Dant Manjan. Bates 141 was the incumbent agency on the business. The size of the account is pegged to be around 15 crores. The other agency in fray for the business was Mudra.

Shikha Oct 1, 2010 4:52 PM

Hanmer MS&L chosen by Nike, LIC, HCL and Fortis

Hanmer MS&L India, part of MS&LGroup, one of the world's top three PR and events communications firms, today announced five new clients including, NIKE Inc, Life Insurance Corporation of India (LIC), HCL Infosystems, United Technologies Corporations (UTC) and Fortis Healthcare reinforcing its growth and strength as one of India's top specialty communications agency brands, delivering insights-driven and holistic communication solutions.

exchange4media Staff Oct 1, 2010 11:18 AM

StratosHear extends AdRBT solution to M&E industry; in strategic pact with MAX

After launching its mobile advertising network, MobiAdz, in September 2010, StratosHear Technologies has announced that its mobile audio advertising solution, AdRBT, has extended its reach to the media and entertainment industry and has been used to successfully increase TV viewership.

exchange4media Staff Oct 1, 2010 11:09 AM

STAR One plans aggressive growth; aims to double GRPs in 6 months

STAR One has its task carved out – right from launching no less than six new shows in the next few months to doubling its GRPs, the second GEC from STAR India it is all set to reclaim its lost glory. Nikhil Mirchandani shares the channel’s journey so far.

Khushboo Tanna Oct 1, 2010 11:06 AM

Percept Out of Home executes the HIV / AIDS awareness campaign for DKT

Percept Out of Home launched an awareness campaign for DKT, a charitable non-profit organization. The campaign kick started in the month of September 2010, and will continue for a period of 11 months covering the entire state of Gujarat. The campaign will start rolling in Maharashtra from October 2010 onwards.

exchange4media Staff Oct 1, 2010 10:03 AM

Pedigreed Privilege: Fortune has a leg-up in India, say media planners

While it’s been roughly a week since Fortune’s India edition was launched, there are already talks of a positive shake-up in the print industry. Media planners are upbeat about Fortune India as exchange4media puts the magazine’s mettle to test.

Akash Raha Oct 1, 2010 9:59 AM

Union Bank of India appoints Lintas Media Group as media AoR

Following a multi-agency pitch, Union Bank of India has assigned its media mandate to Lintas Media Group. Motivator was the incumbent agency. Industry sources have pegged account size in the vicinity of Rs 80-90 crore.

Tasneem Limbdiwala Oct 1, 2010 8:42 AM

Communicate 2 appoints Benedict Hayes to head its Enterprise SEO offering

Benedict Hayes is joining Communicate 2 as Head of its Enterprise Organic Search Division (SEO). He joins Communicate 2 with more than nine years of enterprise level search experience in the UK market.

exchange4media Staff Oct 1, 2010 8:37 AM

Word play, puns dot Rediffusion Y&R’s launch campaign for ‘Mahuaa Khobor’

Bengali news channel Mahuaa Khobor marked its launch with a two-phased campaign created by Rediffusion Y&R. The campaign gives a surprise twist to some quintessential Bengali idiosyncrasies to generate curiosity and attract eyeballs.

exchange4media Staff Oct 1, 2010 8:35 AM

‘Open’ magazine ropes in Deepa Gopinath as Associate Publisher

Deepa Gopinath is joining Open Media Network as Associate Publisher. She will be heading the Ad Sales function nationally. She is moving from Images Consumer Media, where she is COO. R Rajmohan, Publisher, Open Media Network, has confirmed the news to exchange4media.

Akash Raha Oct 1, 2010 8:31 AM

Hindustan shifts focus; wrapping up Chandigarh edition

It is learnt that within two years of its launch in the Chandigarh market, Hindi daily Hindustan is soon going to withdraw its Chandigarh edition. Sources close to the development have confirmed the news and said that the edition was not paying off well and there was no scope left for even a re-launch.

Nitin Pandey Oct 1, 2010 8:27 AM

Future Group bullish on FutureBazaar.com; ropes in M&C Saatchi

Future Group has some aggressive plans lined up for its digital retailing arm, FutureBazaar.com and has launched a shopping initiative themed ‘The Battle’. This initiative coincides with a fresh brand design along with a 360 degree marketing and communication plan with a budget of Rs 10-12 crore. M&C Saatchi has been assigned the creative mandate.

exchange4media Mumbai Bureau Oct 1, 2010 8:25 AM