The Income Tax Department has empanelled Span Communications, Lowe Lintas, Ashok Creatives, Perfect 10, Pamm, Mode, Invicta, Garuda, Falcon, Disha, Centum, and Arun Sign to handle its creative duties. The current empanelment is for a period of one year. The media duties will be looked after by DAVP. The account size for both creative and media duties has been pegged at Rs 50 crore.
Text 100 APAC has announced several senior promotions and new appointments within its South Asia consulting organisations. Text 100’s new management changes in Singapore, India and Malaysia reflect the agency’s continued success and growth across Asia as well Text 100’s leadership position in social media programmes.
NetworkPlay, one of India’s leading vertical multi-genre brand ad-networks funded by Capital18, has announced a strategic partnership with Bangalore-based Oneindia.in, wherein the entire India IP advertising monetisation will be solely handled by them. With this development, NetworkPlay will have the most robust offerings with over a billion PVs from its stable for advertisers to latch onto, along with the 20 million plus unique users from its federation making it undoubtedly the clear leader in the brand space in India.
Starcom MediaVest Group has announced the launch of a new out of home agency ‘Vector’. The agency would be headed by Sriram Iyer, who will be its Chief Operating Officer. Vector will be headquartered in Mumbai and operate as a division of Starcom MediaVest Group, with operations in all the metros. Iyer will work under the leadership of Sanjay Shah, CEO, Vector.
RK Swamy BBDO Delhi has bagged the creative duties of the consumer electronics business of Lloyd Group following a multi-agency pitch. The account size could be ascertained at time of filing the report. Recognised as a pioneer in the field of air conditioning in India, Lloyd Group is planning to expand its product portfolio with several new lifestyle products.
Lots of curious things go on in the media. There is a new twist to an old tale every single day. The reported demerger move of Air India and India and the subsequent denial issued saw its fair share of drama, which was further heightened when there were also accusations of a rip off of the media report. Sandeep Bamzai gives the details.
Veteran journalist MJ Akbar has launched ‘The Sunday Guardian’, a weekly English newspaper for the Delhi market, on January 31, 2010. The paper will also be available in London as ‘India on Sunday’. Priced Rs 3, ‘The Sunday Guardian’ is published by Akbar’s MJP Media Pvt Ltd. Akbar is the Editor of the paper, while Sonia Bakshi is the Marketing Head.
‘My Name is Khan’, that will see the pair of Shah Rukh Khan and Kajol on screen after years, has managed quite a few strategic brand tie-ups. These include Century Ply, DishTV, Bharti Airtel, Reebok International, Samsonite Corp, Makemytrip.com and Kyazoonga, among others.
After capturing a major chunk of the evening viewership, Colors has now turned its attention to the afternoon time band. The channel is all set to inaugurate its afternoon time band, labeled ‘Sanjhi Dopahar’, and has started promos for two of its shows – ‘Agnipareeksha, Jeevan Ki Ganga’ and ‘Aise Na Karo Vida’.
K Ramakrishnan (Ramki) has joined Café Coffee Day (CCD) as its President - Marketing. He will be reporting to Alok Gupta, Director of Café Business. He replaces Bidisha Nagaraj, who was President - Marketing at CCD and had moved out of the organisation some time back.