Date-wise News
Zee Cinema partners with ICE to showcase the best short films

Zee Cinema partnered with International Cultural Exchange (ICE), a Pune-based non-profit organisation, to present the 5th chapter of the ICE Digital Short Film Festival. The festival aimed to encourage young filmmakers in India by providing an audience for their short films.

exchange4media Mumbai Bureau May 25, 2010 6:23 PM

RC&M experiential marketing makes it big for Mahindra & Mahindra

RC&M experiential marketing and tractor manufacturer Mahindra & Mahindra (FES) have come together for an on-ground activation initiative in Punjab that literally takes to the skies.

Pallavi Goorha Kashyup May 25, 2010 6:22 PM

Maxus to handle the media duties for Neo Sports

The channel has decided to award the media mandate to Group M's Maxus. MEC used to handle the media duties prior to this. Prasana Krishnan, COO, Neo Sports confirmed the development to exchange4media. Industry sources peg the business to be around Rs 20-25 cr.

Khushboo Tanna May 25, 2010 12:51 PM

Colors chooses World Media Connect for ad sales in the US

Colors, the Hindi GEC which as recently launched in the US, has appointed World Media Connect (WMC) for managing its advertising sales business. World Media Connect is owned and managed by Dheeraj Kapuria, former head of Zee's international business and Zee Turner Distribution Joint Venture India.

exchange4media Staff May 25, 2010 8:31 AM

YRF shows ratings fail to pick up, media planners not too surprised

The five shows produced by the reputed Yash Raj Films were meant to fortify Sony Entertainment Television's programming line-up and media planners were quite hopeful. However, even after five months, ratings for these shows have failed to pick up. exchange4media finds out what has not clicked.

Khushboo Tanna May 25, 2010 8:24 AM

'Controversies are the laziest form of PR'

It's been seen in films - kick up some controversy just before the release and gain mileage out of it. But when it comes to brands and companies, controversies can be a double-edged sword. PR industry experts discussed the pro and cons of controversies at the first ever India PR and Corporate Communication Summit, held in Delhi.

exchange4media Staff May 25, 2010 8:22 AM

New logo + new identity = more viewers for channels?

Quite a few channels have undergone rebranding in the last few months. The makeovers range from more zany looking logos to a total content revamp. While all chase a wider and younger set of audience, to what extent do these rebranding exercises work out for channels? exchange4media finds out.

Khushboo Tanna May 25, 2010 8:20 AM

'Digital has an unavoidable role to play in reputation management'

Reputation management forms a major part of public relations and with digital media playing a crucial role in forming opinions about brands and companies, PR companies need to get cyber active too. The session on 'Reputation Management - The future is digital' tackled this aspect at the inaugural India PR & Corporate Communication Summit.

exchange4media Staff May 25, 2010 8:18 AM

Vizeum India wins media mandate of Asia Motor Works

Vizeum India has been appointed the media AOR for Asia MotorWorks Limited (AMW). AMW is a player in the heavy commercial vehicle sector, specialising in manufacturing of trucks in the 25 tonne and above segment. Industry estimates peg the business to be in the vicinity of Rs 8-10 crore.

exchange4media Mumbai Bureau May 25, 2010 8:11 AM

Guest Article: No softballs thrown at the PM

A Prime Ministerial press conference is a rarity in India. And when Dr Manmohan Singh addressed an army of over 500 journalists in the Capital on May 24, 2010, there were great expectations. However, the stoic responses of the PM was a let down, says journalist Smita Prakash.

Smita Prakash May 25, 2010 8:09 AM

Mixed Media: Why Manmohan Singh is possibly the world's most boring Prime Minister

The Prime Minister's performance at the Press Conference on May 24, 2010 was pathetic and sleep-inducing, writes Pradyuman Maheshwari.

Pradyuman Maheshwari May 25, 2010 8:07 AM

Lava Mobiles goes to Shop for their 360 degree advertising

Shop, the ad agency run by the award-winning duo of Naved Akhtar and Freddie Birdy, has been chosen as the 360 degree agency by Lava Mobiles, a new player in the mobile handset market. Meanwhile, ITC, too, has roped in the agency for its new product launch, which the duo refrained from revealing at the moment.

Preeti Hoon May 25, 2010 8:02 AM

ZenithOptimedia bags media duties of baby care brand Chicco

Following a multi-agency pitch, ZenithOptimedia has won the media mandate for baby care brand Chicco. As per industry sources, the media spend is pegged at Rs 5 crore. McCann Erickson Delhi was recently assigned the creative duties of the brand.

Pallavi Goorha Kashyup May 25, 2010 7:59 AM

<b>Anish Srikrishna</b>  , Senior VP - Marketing, SpiceJet Ltd

<p align=justify>Our brand mantra is to be the best airline with great services, always conscious of the needs of our customers. This philosophy is reflected in the bouquet of services that we offer in addition to affordable pricing. Our new tagline – ‘Get more when you fly’ – very effectively highlights our service objective. Our goal is to induce top of mind recall and ensure that our brand communications underline differentiators beyond just the price-points.

exchange4media Staff May 25, 2010 12:00 AM