Date-wise News
Condé Nast India gets active digitally; gets a new Marketing Head for Digital

Condé Nast India has decided to become more active in the digital sphere. The group wants to create online experiences with web publishing services and mobile solutions.

exchange4media Staff May 13, 2010 9:16 AM

Guest Column<br>Retrofit: Telly news is sexy, but not a business for the faint hearted

That news television is a bruising business is a gross understatement. Many are still coming to grips with the harsh lessons taught by the vagaries of the meltdown. Quite a few media companies filed their results for financial year ending March 31, 2010 last week. Sandeep Bamzai takes a look at the performance of NDTV and CNBC.

Sandeep Bamzai May 13, 2010 8:53 AM

Rebranding NewsX as IMN News fails to enthuse media planners

IMN News (formerly NewsX) has an uphill task ahead of it, if media planners’ reaction is anything to go by. While the rebranding exercise has been welcomed by the media planners, it’s a wait and watch to see what changes will be effected in its content line-up and positioning. The general consensus is that changing the channel name is not enough.

Shikha May 13, 2010 8:43 AM

IAA’s India Chapter awarded the 2010 IAA Chapter Excellence Award

The IAA Chapter Excellence Award has been awarded to the International Advertising Association (IAA) Chapter judged to have made the best overall contribution to achieving the aims and objectives of the IAA over the previous two years. This year the award was given to the India Chapter.

exchange4media Staff May 13, 2010 8:40 AM

SaharaOne exudes a more vibrant appeal with new logo & tagline; launches 2 new shows

It seems to be a season of rebranding for TV channels. Close on the heels of NewsX being rebranded as IMN News, now SaharaOne has gone about rebranding its logo and tagline. The new logo is more vibrant and appeals to its core TG. The channel, meanwhile, is clear that its core essence remains unchanged and will continue having a rural focus.

exchange4media Staff May 13, 2010 8:35 AM

Anurag Gupta elevated to Chief Strategy Officer at Mudra Max

Anurag Gupta has been elevated to Chief Strategy Officer at Mudra Max. He will continue to report to Pratap Bose, COO, Mudra Group and CEO, Mudra Max. Prior to this new appointment, Gupta was President of Strategic Initiatives & Integration.

exchange4media Mumbai Bureau May 13, 2010 8:33 AM

One Show Design 2010 announces the nature of Pencil winners; India bags 1 Silver, 2 Bronzes

The One Club hosted the 2010 One Show Design ceremony at the IAC Building in New York City. One Show Design, the most prestigious international design competition honoured the year’s best in print design, environmental design, corporate identity, publication design, and package design, with Gold, Silver and Bronze Pencils. From India, Bates 141 bagged a Silver, while Karigari Design and Out of the Box earned a Bronze Pencil each.

Tasneem Limbdiwala May 13, 2010 8:32 AM

CavinKare moves fruit juice brand Maa from Bates 141 to Rediffusion Y&R

CavinKare has appointed Rediffusion Y&R Chennai to develop the new communication campaign for its fruit juice brand Maa on a project basis. The development has been confirmed by Davinder Singh, Business Head - Beverages, CavinKare. With this CavinKare is moving out of the AoR system by breaking its works into projects. The account was being handled by Bates 141 Chennai, which had bagged the business in March 2009.

Judy Franko May 13, 2010 8:31 AM

MIB constitutes committee to look into TRP system

The MIB has set up a committee, headed by FICCI Secretary General Dr Amit Mitra, to bring about a transparent TRP system in the country. The mandate of the committee is to address issues related to accuracy, accountability, transparency and objectivity in the generation of TRPs.

exchange4media Staff May 13, 2010 8:29 AM

Vasudev Prabhu starts new venture – NewClue Innovation

Vasudev Prabhu, who has been a creative entrepreneur for the past eight years, has now started a new venture called NewClue Innovation Pvt Ltd. The venture, co-founded with Hema Hattangady, is described as a creative company in the business of building brands through strategic thinking.

Tuhina Anand May 13, 2010 8:25 AM

MMRDA calls for OOH pitch for its skywalks

The Mumbai Metropolitan Region Development Authority (MMRDA) has invited tenders for display of advertisements on 18 skywalks constructed in Mumbai Metropolitan Region (MMR). The last date for submitting bids for the five-year advertisement treaty is June 14, 2010.

Pallavi Goorha Kashyup May 13, 2010 8:25 AM

Mixed start for ICC T20 World Cup 2010 ratings

Even as the IPL fever is barely fizzing out, the cricket crazy Indian audience already has something to look forward to in the form of ICC T20 World Cup 2010. India’s performance has not been too steady in the tournament and needless to say, the ratings reflect it. The first three matches that India has played in have rated “decent” according to media observers. The non-India matches, however, have thrown some of the lowest ratings.

Khushboo Tanna May 13, 2010 8:24 AM

Renault kicks off India plans; scouts for an advertising partner

Renault is moving aggressively to set the stage for the launch of their cars in India. As part of the first phase of its India plans, post the initial launch in mid-2011, Renault plans to open 70 dealerships across the most important Tier I II cities by end-2013. The automobile company is also evaluating agencies that will handle its advertising, media and online activities for its range of cars entering India mid-2011.

Tasneem Limbdiwala May 13, 2010 8:23 AM

Advertisment