Videocon has done its OOH branding in the form of LCD cut-outs at the Hyderabad Airport. This comes on the heels of the Group branding the Gateway Tower in Gurgaon in Haryana on one side with the Videocon logo and a similar one at the Videocon Tower at Jandewalan, New Delhi. This innovation has been done in-house at Videocon.
Discovery network has begun the year 2010 with the launch of a series on Shah Rukh Khan on Travel & Living. Channel has commissioned Blue Mango Films and Red Chillies to produce the series. Starting on 26th February, series will present viewers with a rare peek into the life of the superstar.
The day is not far when either the media agencies will need to hire creative talent or the creative agencies will need to hire a media specialist. Either of the two is bound to happen given the current chasm between the two. And if it does happen, will we not be actually moving back towards the formula of a full service agency, asks Dentsu’s Ruchira Raina.
DLF Indian Premier League is back in India for the third season, after being held in South Africa in 2009. MAX, the exclusive broadcaster of the DLF IPL, on January 7, 2010, launched the first phase of the campaign for DLF IPL3. exchange4media caught up with Sneha Rajani, EVP & Business Head, MAX, to know more about the upcoming campaigns and what one can expect from IPL Season 3.
Sun Aviation, promoted by Kalanithi Maran, which had called for a creative pitch recently, will be finalising a creative partner shortly. According to a company spokesperson, all the top 10 agencies of the country were in the fray for the Southern metro-based coveted aviation account.
The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere. In fact, this is being borrowed and internalised by others and will soon be played back to us as the original way. Perhaps then we Indians will begin to pay more heed to it!