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The day is not far when either the media agencies will need to hire creative talent or the creative agencies will need to hire a media specialist. Either of the two is bound to happen given the current chasm between the two. And if it does happen, will we not be actually moving back towards the formula of a full service agency, asks Dentsu’s Ruchira Raina.
Ruchira Raina Jan 8, 2010 8:18 AM
