Dominic Braganza has joined the creative hot shop of Freddy & Naved ‘Shop’ as Account Planner. At present, Braganza is working on Lava Mobiles. His role is to absorb advertising activity and inject this value-through-insight into the creative work pertaining to the categories that the agency’s clients operate in. Braganza had started his career in advertising with an agency called Plus3 in Pune when he was just 18. In 2007, he joined Ray agency, the AOR for Maruti Suzuki India Ltd for ROW2 region (Pune & Rest-of-Maharashtra). In 2009, he returned to Ray for a short stint after completing his post-graduate diploma in Advertising and Marketing from XIC, Mumbai. However, after a few months, he joined Shop to work with Naved and Freddy as copywriter, but was appointed as account planner. Between Ray and Shop, he took a break to finish a book that he had started on Coca-Cola.
Gauri Awasthi Srivastava has joined Seventymm as Associate Vice President – Marketing & Product. Srivastava brings with her a rich experience in Digital Marketing, having worked with Timesjobs, Rupiz Infotech and Ignitee (formally Mediaturf), where she was involved in product development as well as strategising and conceptualising digital media initiatives. Her last assignment was with Ignitee Digital Solutions, where she was heading the Bangalore-Karnataka region as Business Head.
UK-based Naked Communications has appointed Gitanjali Sriram to head its India operations. Sriram joins from Lowe Lintas, where she was Director, Channel Planning. Sriram has over 20 years of experience, having taken on strategic roles in planning, retail, CRM, digital and promotions and having worked across brands such as Titan, Nestle, McDonald’s, Nike, and Coke, among others. On the agency side, she was with Leo Burnett Malaysia as Director, Strategic Planning, where she launched Arc. In 2006, she took on the role of GM of Arc, Hong Kong and joined Lowe Lintas in 2008.
Daniel Upputuru has quit Rediffusion Y&R after a stint of two and a half years with the agency. He was the Creative Head at the agency and had handled brands such as Airtel, Sleepwell, Bacardi and Amway, to name a few. Prior to this, he had worked with O&M, Delhi for more than six years and had won a Cannes Lions Gold for the Discovery Channel campaign. While working with O&M, Upputuru also managed many nominations at Cannes Lions.
Atrayee Chakraborty, Director - Planning Sciences, Lintas Media Group (LMG), has joined MEC as Business Head to handle the newly-acquired Colgate Palmolive business. She has 10 years of industry experience, having worked with agencies such as LMG, Lowe, Lintas India and Hindustan Thompson Associates (now Mindshare). She specialises in strategic communication planning for brands across categories. As part of her last assignment with LMG, Chakraborty was involved in making communication planning for brands more scientific and time saving. At the organisation, she had looked after strategic planning for brands such as Maruti, ITC, Etisalat, Bajaj Auto and Jyothi Laboratories. At the same time, she also contributed to business development.
Digital media is steadily growing in India, and instances like Youtube securing the online rights for live streaming IPL matches, or July Systems taking the IPL to the mobile screen, has brought further cheer to the digital industry. Various mobile and online companies are already riding the IPL3 wave, and there are high expectations from gaming companies as well. exchange4media spoke to industry players on the opportunities IPL provides for digital media, and for gaming in particular.
Abmeribaari, said to be India’s first integrated system of identifying, evaluating and nurturing talent for the entertainment industry, has chosen Carat Media for handling all its media planning, buying and placement duties. Abmeribaari is the flagship brand of AMB Talent Media Pvt Ltd, a company promoted by Preet Bedi, former CEO of Percept Picture Company. Rs 5-10 crore have been earmarked for brand building and promotions.
Equus Red Cell has been assigned the ColorBar business following a multi-agency pitch. The account size couldn’t be ascertained at time of filing the report. ColorBar is a US-based brand of colour cosmetics, marketed and distributed in India by ColorBar Cosmetics Pvt Ltd, a part of KK Modi Group of Companies. Law & Kenneth is the incumbent agency on the business.
The India International Sports Summit (IISS) 2010, an initiative of TransStadia, was held in Mumbai on March 25. The event discussed various issues on sporting infrastructure to create heroes for the upliftment of sports. It also highlighted the importance of investing in the grassroot level as that is where hidden talent lays.
Channel [v] is out to tap the 7 pm time band and is launching seven new shows on seven consecutive days at 7 pm. Considering that 7 pm is a very strong band for competitor MTV, media planners say that Channel [v] has to do more than this 777 formula and chalk out a long term strategy to overtake MTV.
Bangalore based Redwing Solutions (RWS) that specialises in comprehensive digital solution has added the digital mandate for Anand Bazaar Patrika (ABP) Group’s newly launched Bengali movie portal `www.anandamovies.com’ to its kitty. Redwing Solutions would be looking after the portal’s digital branding and promotions.
GoaFest 2010 is all set for the Creative Abby Awards, and has recently made a slew of appointments of the Jury Chairperson for the various awards categories. Piyush Pandey is Jury Chairman – Integrated. K V Sridhar, also known as Pops, will Chair the Print category. Elsie Nanji is Chairperson for Design. Bobby Pawar will Chair Out-of-Home and Ambient Media. Josy Paul is Jury Chairperson for Radio & Agnello Dias, also known as Aggie, will Chair the Film Jury.