Telecom major Bharti Airtel has put its mammoth media biz up for a review, and has invited leading agencies to participate in the process. Unlike the traditional route where the outdoor medium is pitched independently, Airtel pitch has been called for all mediums. As is known, Madison Media was the incumbent on the business for mediums such as TV, print and radio; the outdoor business was handled by GroupM. The account size is pegged in the vicinity of Rs 350-400 crore.
Loveleen Raina, who currently heads the Unitech Wireless business for Leo Burnett Delhi, has put in her papers. She is joining McCann Erickson Mumbai as Vice-President and GM in February. Meanwhile, Rahul Mathew, currently Creative Head at Rediffusion Y&R (Mumbai), has been roped in to head one of the units, along with Akshay Kapnadak, currently Creative Director, McCann Erickson. The two appointments come at a time when McCann Erickson (Mumbai) restructures itself into two units –McCann Erickson One and McCann Erickson Two. Both will have separate P&Ls, account profiles, resources and business development initiatives. Prior to Leo Burnett, Raina was Regional Business Director on the Motorola account at O&M, responsible for South Asia. She has previously worked in McCann’s Delhi office, joining as Senior Account Executive in 1998, exiting in 2004 as Brand Leader. As for Matthew, prior to Rediffusion Y&R, he was with JWT, Leo Burnett, Enterprise Nexus and Ogilvy Healthcare. This is his
Nomad Films has roped in Joshua Upputuru as producer. Upputuru moves from O&M, where he was Account Director. In a career spanning seven years, he has worked with brands such as Tata Motors, Fanta, Hyundai, Seagram's and Oral B, among others. This is Upputuru's first stint in the ad film production industry.
Rediffusion Y&R has announced the appointment of Kavita Kailas as Planning Head, Mumbai. Kailas brings with her over a decade of rich advertising and marketing expertise, with proficiency on brands across diverse categories ranging from financial services to FMCG to social services. She had started her career with Advertising Avenues in 1999, and has worked with numerous brands such as McDonald’s, Axe, Clinic, Lifebuoy, P&G Feminine and Hygiene Care, and HDFC Standard Life Insurance, to name a few.
Continuing with its trend to launch on national dates, Discovery Networks added two new channels to the Discovery bouquet on January 26, 2010 -- Discovery Turbo and Discovery Science. With this, the number of channels in the Discovery Network goes up to five. Rahul Johri, Senior Vice President and General Manager - India, Discovery Networks Asia-Pacific, spoke to exchange4media on the two channels.
Following a multi-agency pitch, Publicis Ambience has been assigned the creative duties of VIP Luggage. Lowe Lintas is the incumbent agency, while Maxus continues to handle the media duties. It is learnt that Publicis Ambience has bagged the VIP brand and not the Aristocrat business as a decision on that brand is still awaited.
PIX is trying hard to break away from the industry perception of being library movie channel. The channel is taking several steps to achieve that. Pix is also eyeing a 25-30 per cent channel share by 2010-end. Sunder Aaron, Senior Vice President and Business Head, PIX, shares the channel’s plans with exchange4media.
With an aim to provide information about global developments in radio, be it technical, programming or events, the Association of Radio Operators of India (AROI) is launching a monthly magazine, titled ‘Radio News and Views’, in February 2010. The magazine will be priced at Rs 50.
Viacom18, which operates MTV, Nickelodeon, Vh1 and Colors channels, has reported a net profit of Rs 56.3 million in Q3 FY10, as compared to a loss of Rs 416.28 million in the previous quarter. Colors reported a 41 per cent growth in advertising revenues as compared to the previous quarter, taking the total income of Viacom18 to Rs 2.66 billion from Rs 2 billion in the September quarter.
‘Mile Sur’, the much celebrated work from late Suresh Mullick that was widely written about for its recently released remake version ‘Phir Mile Sur’, created a stir in the creative fraternity when it was realised that Mullick was not given any credit in the film ‘Phir Mile Sur’. exchange4media finds out more on this.
One of the great things of working in India is that the competition here is good. In my opinion, some of the magazines that are being published now would not be there in two years’ time. I love competition – ‘Condé Nast Traveller’ would be helped by the fact that ‘Lonely Planet’ travel magazine is coming out from the BBC. ‘Lonely Planet’ is a backpacker’s magazine, so it is not the same readership as ‘Condé Nast Traveller’. But all those 18-20 year-old backpackers who swear by ‘Lonely Planet’, once they don’t need to walk around permanently with the backpack and are able to afford hotel rooms with locks, then they can start reading Traveller.