Date-wise News
Law & Kenneth bags Kelvinator & Sansui’s creative biz?blur=25

In the wake of a multi-agency pitch, that was called in December 2009, Law & Kenneth has bagged the creative duties for Kelvinator & Sansui. Company sources peg the business at Rs 40 crore. Saatchi & Saatchi was the incumbent on the business.

exchange4media Mumbai Bureau Feb 16, 2010 10:32 AM

exchange4media Group launches Hindi media & ad news portal

Given the growth and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange4media Group launched on February 15, 2010. This launch also marks completion of 10 years of the Group's flagship offering, In the run-up to the launch, the Group also held two Roundtables that saw leading industry players discuss various aspects of Hindi media.

exchange4media Staff Feb 16, 2010 7:33 AM

Himanshu Shekhar quitting Big FM; headed back to Mindshare on Unilever biz?blur=25

After a stint of two years, Himanshu Shekhar, Business Head - North and West, Big FM, has decided to move on from Big FM. According to sources close to the development, Shekhar is reportedly headed back to Mindshare, where he will head the Unilever business. He will be based in Jakarta.

Robin Thomas Feb 16, 2010 7:31 AM

‘Let’s Begin’ – Essar’s ‘brand’ new journey?blur=25

What started as a construction company in 1969 has today expanded into a $15 billion global conglomerate with interests in steel, energy, power, telecom, shipping, construction and mining. To narrate the Essar story and communicate its philosophy, the Essar Group has launched a new communications campaign, conceptualized by O&M.

exchange4media Staff Feb 16, 2010 7:30 AM

IBD India wins creative duties of Sunil Mantri Realty Ltd?blur=25

IBD India, the integrated brand development division of Percept Hakuhodo, has bagged the creative duties of real estate and community developer Sunil Mantri Realty Ltd. Following rigorous rounds of evaluation processes, IBD India was appointed as the agency to provide creative solutions across their entire communication spectrum.

exchange4media Mumbai Bureau Feb 16, 2010 7:28 AM

ICC World T20 final among most watched on TV in 2009, beats IPL2 finals: LMG ViewerTrack?blur=25

Initiative futures sport + entertainment, a specialist unit of Initiative Worldwide, which is aligned to the Lintas Media Group and Karishma Initiative in India, has released its 2009 ViewerTrack, an annual report that details the sports viewership pattern across the world. According to the report, in India, it is still Cricket that remains the most loved sport.

exchange4media Mumbai Bureau Feb 16, 2010 7:26 AM

RAM Rambling: Mirchi leads Mumbai but, close fight with Red FM among SEC ABC?blur=25

RAM data for the Mumbai market shows Radio Mirchi continuing to lead among listeners in the SEC ABC category. However, Red FM has managed to narrow the lead in the last few weeks. These two are followed by Radio City, Big FM, Fever FM and AIR FM2 Gold.

Robin Thomas Feb 16, 2010 7:26 AM

Pitch-Madison Media Ad Outlook 2010: Indian ad pie at Rs 21,145 cr; 13 pc growth projected in 2010?blur=25

After a tough year in 2009, the Pitch-Madison Media Advertising Outlook 2010 shows a positive trend for the Indian advertising industry in 2010. The study predicts the advertising pie to be worth Rs 21,145 crore, a 13 per cent increase over 2009.

exchange4media Staff Feb 16, 2010 7:25 AM

Trust in Indian media is waning over the years: Edelman Trustbarometer Survey?blur=25

According to the Trust Barometer Survey conducted by Edelman, Indian media has been losing its credibility and trust among the people. The study has noticed a sharp drop in trust over the past two years in television news in India. However, newspapers are ranked higher than other mediums in terms of credible news.

exchange4media Staff Feb 16, 2010 7:24 AM

FM players slam IRS 2009 R2 findings; call for industry-backed metric?blur=25

It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM players are not very gung ho about it. What they find difficult to believe is how a rapidly growing medium could see a decline in listenership. FM players share their views, reactions and wishlists with exchange4media.

Robin Thomas Feb 16, 2010 7:23 AM

Mixed Media: Will someone ask Amitabh Bachchan to keep a check on what he blogs?blur=25

Amitabh Bachchan spews venom at India Today Executive Editor Kaveree Bamzai on his blog and rues that his criticism would lead her magazine and channel Headlines Today to turn against him. Guess someone needs to advise the megastar to be restrained in his posts, writes Pradyuman Maheshwari. A free-to-access blog is open for public view, and he is legally liable for all that he writes.

Pradyuman Maheshwari Feb 16, 2010 7:22 AM

MIB nod to Indian edition of ‘Fortune’ magazine?blur=25

The Ministry of Information & Broadcasting has approved the publication of Indian edition of ‘Fortune’ magazine under the title ‘Fortune India’, dealing with news and current affairs, by Business Media Pvt Ltd.

exchange4media Staff Feb 16, 2010 7:20 AM

TME & Colgate Palmolive part ways; MEC gains?blur=25

It has been a good year for Mediaedge:cia (MEC) so far. Last month, Zee Entertainment broke its seven-year relation with Madison Media and moved to MEC, and this month, Colgate Palmolive and TME have “mutually agreed to part ways”, ending a 25-year long relationship, and the FMCG major has landed in MEC’s kitty. Industry sources peg the business in the vicinity of Rs 250-300 crore. The reason cited is global realignment.

exchange4media Staff Feb 16, 2010 7:19 AM

Sanjeev Kapoor’s food channel’s success depends on the programme menu, say media planners?blur=25

Celebrity chef Sanjeev Kapoor, who shot to fame with his food show ‘Khana Khazana’ on Zee TV in the 90s, is now all set to launch a food and wellness magazine, to be followed by a 24-hour food channel. While India has a bewildering range of cuisines, will a niche ‘food channel’ spell profitability? exchange4media finds out from media planners.

Khushboo Tanna Feb 16, 2010 7:18 AM