Given the growth and the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language, the exchange4media Group launched samachar4media.com on February 15, 2010. This launch also marks completion of 10 years of the Group's flagship offering, exchange4media.com. In the run-up to the launch, the Group also held two Roundtables that saw leading industry players discuss various aspects of Hindi media.
After a stint of two years, Himanshu Shekhar, Business Head - North and West, Big FM, has decided to move on from Big FM. According to sources close to the development, Shekhar is reportedly headed back to Mindshare, where he will head the Unilever business. He will be based in Jakarta.
What started as a construction company in 1969 has today expanded into a $15 billion global conglomerate with interests in steel, energy, power, telecom, shipping, construction and mining. To narrate the Essar story and communicate its philosophy, the Essar Group has launched a new communications campaign, conceptualized by O&M.
IBD India, the integrated brand development division of Percept Hakuhodo, has bagged the creative duties of real estate and community developer Sunil Mantri Realty Ltd. Following rigorous rounds of evaluation processes, IBD India was appointed as the agency to provide creative solutions across their entire communication spectrum.
Initiative futures sport + entertainment, a specialist unit of Initiative Worldwide, which is aligned to the Lintas Media Group and Karishma Initiative in India, has released its 2009 ViewerTrack, an annual report that details the sports viewership pattern across the world. According to the report, in India, it is still Cricket that remains the most loved sport.
According to the Trust Barometer Survey conducted by Edelman, Indian media has been losing its credibility and trust among the people. The study has noticed a sharp drop in trust over the past two years in television news in India. However, newspapers are ranked higher than other mediums in terms of credible news.
It’s been nearly a month since the IRS 2009 R2 data for radio was released, and the FM players are not very gung ho about it. What they find difficult to believe is how a rapidly growing medium could see a decline in listenership. FM players share their views, reactions and wishlists with exchange4media.
Amitabh Bachchan spews venom at India Today Executive Editor Kaveree Bamzai on his blog and rues that his criticism would lead her magazine and channel Headlines Today to turn against him. Guess someone needs to advise the megastar to be restrained in his posts, writes Pradyuman Maheshwari. A free-to-access blog is open for public view, and he is legally liable for all that he writes.
It has been a good year for Mediaedge:cia (MEC) so far. Last month, Zee Entertainment broke its seven-year relation with Madison Media and moved to MEC, and this month, Colgate Palmolive and TME have “mutually agreed to part ways”, ending a 25-year long relationship, and the FMCG major has landed in MEC’s kitty. Industry sources peg the business in the vicinity of Rs 250-300 crore. The reason cited is global realignment.
Celebrity chef Sanjeev Kapoor, who shot to fame with his food show ‘Khana Khazana’ on Zee TV in the 90s, is now all set to launch a food and wellness magazine, to be followed by a 24-hour food channel. While India has a bewildering range of cuisines, will a niche ‘food channel’ spell profitability? exchange4media finds out from media planners.