Close on the heels of bagging media mandate of Gulf Oil and Travelguru, Mudra Connext has added yet another business to its kitty. The agency has bagged the media mandate for Apollo Hospitals. It will be handled out of their Delhi office. According to industry sources, the business is pegged around Rs 8-10 crore.
Sandeep Bhargava, Chief Executive Officer of The Indian Film Company (TIFC), a Network18 company, has recently put in his papers. June 30, 2010 will be his last day with the company. Haresh Chawla, Group CEO, Network18 and Viacom18, will take interim charge of the operations.
Tata Teleservices (Maharashtra) Ltd (TTML) has called for an OOH pitch. The incumbent agencies for Tata Teleservices include MOMS, Laqshya Media and Square Circle Outdoors. It is learnt that besides the three incumbent agencies, Clear Channel Aaren Initiative, and Mudra MAX-OOH are among those vying for the business.
A Power Dinner, hosted by the exchange4media Group in Mumbai on June 11, was witness to a riveting conversation between GroupM’s Irwin Gotlieb and ZEEL’s Punit Goenka. While Gotlieb gave his views on the current media space, Goenka hinted at the possibility of Zee being an Indian multinational that would set up businesses outside the country.
To mark its 20th Anniversary, UTV is undergoing a total rebranding across its five verticals – broadcasting, games content, motion pictures, new media and TV. It recently unveiled its new logo, which seeks to give the media house a more vibrant image. However, some media planners feel that some logos are like gospels and better left unaltered. Was this change necessary? exchange4media finds out.
Marketers are seeking solutions beyond traditional billboards and it is becoming critical to integrate this with retail signage and visual merchandising for maximum impact. With larger share of overall media budgets, OOH is becoming centralised and is being driven by brand strategy to a far greater extent compared to the previous years, where it was decentralised and pretty much left to sales and distribution. Media owning is looking attractive and there is likely to be significant consolidation in this space.