Zen Mobiles, a Teleecare India Pvt Ltd company, is all set to enter the Indian mobile handset market and has chosen Bates 141 as its creative agency. The account size has been estimated in the region of Rs 25-30 crore. Madison and Saatchi & Saatchi were the other agencies vying for the business.
123greetings.com, an IntraSoft Technologies venture, has appointed Dinyar Mistry as Vice-President, Ad Sales (West). Mistry moves from Info Edge India Ltd, which has sites like Naukri.com, Jeevansathi.com, where he was Regional Manager for five years. He has joined the company’s Mumbai office from June 10.
The United Nations Children’s Fund (UNICEF) has opted for JWT for planning and execution of three of its major projects – HIV Youth Campaign, Polio Campaign and Sports For All Campaign. McCann Erickson, Draft FCB Ulka and Mudra were other the agencies in the fray for the business.
The Maharashtra State Road Transport Corporation (MSRTC) had invited tenders from agencies for awarding advertising rights on its fleet of buses for a period of three years. The advertising rights would be awarded for air-conditioned buses running on nine routes in the state, carrying over 7,000 passengers every day. June 17, 2010 is the last day for submission of duly completed tenders.
Reliance Media World will soon sport a new name. It is in the final stages of being rechristened as Reliance Broadcast Network. With the identity change, the group intends to focus on verticals such as BTL and retail. To ensure this, the group has also named it sales team as ‘Big Connect’.
As per industry estimates, the number of GSM handsets for the year 2010 is 97 million, of which nearly 80 per cent constitute handsets priced below Rs 3,000. However, it is the premium phones market that Sony Ericsson India is eyeing as Anurag Kontu, Head - Channel Marketing (APAC) and Head of Marketing, discusses effective plans to tackle the lack of customer service deliverables.
The Kolkata High Court on June 16 granted an interim injunction, restraining UTV News Ltd and UTV Global Broadcasting Ltd from continuing with an ad campaign they had come out with recently for business news channel Bloomberg UTV. The petition was filed against the group by HT Media Ltd, which alleged that the ads released by Bloomberg UTV bore a striking resemblance to the ads for its business daily Mint.
From game show KBC and the myriad talent hunt shows, to voyeuristic dramas like ‘Bigg Boss’ and ‘Iss Jungle se Mujhe Bachao’, reality shows are increasingly adopting bolder concepts. Having its origins in the game show format, reality shows have now moved on to formats that sometimes blur the line between real and reel. exchange4media looks at how it has worked out for the broadcasters, advertisers and the audience.