The latest season of KBC has opened with a rating of 5.3 TVR (C&S 4+) in the three HSM metros. For the same market, KBC first season had got an opening rating of 11.1 TVR, the rating for Season 2 was 18.5 TVR, while the third season had opened with a rating of 11.3 TVR.
Pickle Lintas Gurgaon has appointed Sujit Das as Executive Creative Director. Das joins Pickle after a two-year stint at McCann Erickson Bangalore, where he was Senior Creative Director. At Pickle, he will lead the creative function for the Gurgaon branch. Das brings 18 years of experience, with stints at TBWA, Euro RSCG and Publicis India, handling a diverse portfolio of clients such as ABN AMRO Bank, Aviva Life Insurance, Intel, Microsoft, HP-Compaq, Nike, Jaquar, Parryware, Dettol, Mortein, Harpic, Lizol, Bridgestone, Nestle Milk, ITC, Titan and Maggi, among others. Pickle Lintas has also brought on board Madhumita Deb as Creative Director in the agency’s Gurgaon branch. With 15 years in advertising, Deb was the Creative Director at Leo Burnett Delhi for almost seven years before joining Pickle. Besides Leo Burnett, Deb has also worked with Publicis and McCann Erickson, handling clients such as Bacardi Limon, Bacardi Breezer, Grey Goose vodka, Perfetti, General Motors, Maaza, Nescaf
The premiere of Disney's exhilarating rock 'n roll musical ‘Camp Rock 2: The Final Jam,’ starring Demi Lovato and Jonas Brothers, will be presented across Navratri and Dussehra weekend celebrating music and dance with a storyline that suggests life is about the way you play. The fun for kids, tweens and families begins Friday, October 15 – 3 Pm on Disney Channel. Disney Channel’s popular hosts – Tara and Murtuza will be introducing all the fun in Camp Rock 2 The Final Jam with exclusive behind the scenes footage and cool trivia on the movie.
As President, Ajay Chacko will be responsible for the day-to-day operational, strategic and financial management of AETN18 Media Pvt Ltd, the recently announced joint venture between AETN and Network18. He has been part of the Network18 Group for the last seven years.
With Dussera being celebrated all over the country, Fever 104 FM has put together the Epic of all time – the Ramayan. Being presented as a series, the Epic has veteran actors like Naseeruddin Shah, Anupam Kher, and Om Puri lending their voice for the various characters.
The Event and Entertainment Management Association (EEMA) has announced a series of workshops to create a knowledge sharing platform for the industry. The first of these workshops is being held in Delhi on October 22, 2010. The next workshop will be held in Mumbai.
Close on the heels of bagging the Union Bank of India account, Lintas Media Group (LMG) has added three new businesses to its kitty – Expedia.co.in, Envista Education and Via. Sudha Natrajan has confirmed the wins and informed that the total billings are worth Rs 150 crore.
MEC Access, the entertainment, sports and partnership division of MEC, has been awarded the Intellectual Property (IP) business of Alternate Brand Solutions (ABSIL), a Times Group company. MEC Access will be advising ABSIL on the best platforms for their IP assets – both existing and forthcoming.
UTV Software Communications Ltd has reported a net profit of Rs 401.8 million for the second quarter ended September 30, 2010, as against a net profit of Rs 83.05 million for the corresponding quarter of FY10. Operating income grew 142 per cent from Rs 181 million in Q2 FY10 to Rs 438 million in this quarter.
MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.
Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.