Date-wise News
Katha Group wins branding rights for Punjab Roadways?blur=25

Katha Group has won the ad rights for Punjab Roadways, which includes a fleet of 1,044 buses. The Group has won the ad rights for three years following a closely fought tender in which leading companies like Jagson Publicity, Prithvi Ads and Big Street had also taken part.

exchange4media Mumbai Bureau Jul 31, 2010 11:52 AM

Kirkee Cantonment Board to auction ad rights on hoardings & kiosks?blur=25

The office of the Kirkee Cantonment Board, Pune, is organising a public auction on August 5, 2010 for the disposal of ad rights on hoardings at seven different locations and 195 kiosks on electric poles.

Pallavi Goorha Kashyup Jul 31, 2010 11:51 AM

Katha Mediatix to introduce branding and advertising in Sahara Star?blur=25

Katha Mediatix India Ltd, a company in outdoor media and a specialist in media buying, is all set to introduce newer concepts of branding and advertising in the exteriors and interiors of the luxury 5-Star hotel property Sahara Star.

Pallavi Goorha Kashyup Jul 31, 2010 11:50 AM

Amravati Infrastructure calls for tenders for shopping mall in Bhatinda?blur=25

Amravati Infrastructure Developer Ltd has invited sealed tenders for awarding the ad rights of a complete shopping mall-cum-multiplex in Bhatinda for a period of two years.

Pallavi Goorha Kashyup Jul 31, 2010 11:49 AM

NS Publicity wins DMRC ad rights on civil structures from Udyog Bhawan to Guru Dronacharya Marg?blur=25

NS Publicity, an OOH player in Rajasthan, has won the Delhi Metro Railway Corporation (DMRC) tender for exclusive advertising rights on the civil structures from Udyog Bhawan to Guru Dronacharya Marg (excluding the Guru Dronacharya Marg station). The contract has been awarded for a period of five years, to be renewed for another three years.

Pallavi Goorha Kashyup Jul 31, 2010 11:48 AM

Colgate Palmolive India creative biz likely to shift to new unit under Bates 141?blur=25

It is learnt that Colgate Palmolive India has decided to parted ways with its creative partner Rediffusion Y&R. The business is said to move to Bates 141. WPP is reportedly planning to create an independent unit that will handle only the Colgate Palmolive business, which will fall under Bates 141. The movement is effective from October 2010, till then Rediffusion Y&R will continue to work on the account.

Tasneem Limbdiwala Jul 31, 2010 9:03 AM

Britannia goes ‘Back to School’?blur=25

Cashing in on its ‘Back to School’ initiative, Britannia Industries Ltd had introduced the Britannia ‘Back to School’ goodies, which could be obtained on buying certain packs of Tiger, Milk Bikis and Cakes. Goodies like bag tags, rulers, book labels and stickers, stationery and lunch boxes were given away free with every pack.

Pallavi Goorha Kashyup Jul 31, 2010 9:02 AM

Ad Review: Parachute Advansed – growing up with the right values?blur=25

Parachute Advansed’s latest TV campaign targets the young Indian woman with a single-minded value proposition – better growth of hair. The campaign aims at giving women seeking long hair a modern scientific rationale to re-affirm their beliefs in the traditional practice.

Shikha Jul 31, 2010 9:02 AM

Digitalisation rollout in India by 2013: TRAI Chairman J S Sarma?blur=25

Telecom Regulatory Authority of India (TRAI) Chairman JS Sarma has announced complete switchover from analog to digital broadcast signals in the country in a phased manner by December 2013. TRAI’s final consultation paper on digitalisation would be released next week.

exchange4media Staff Jul 31, 2010 9:01 AM

‘3 Idiots’ delivers for Sony, overtakes ratings of ‘Ajab Prem Ki Ghazab Kahani’?blur=25

Aamir Khan-starrer ‘3 Idiots’, one of the biggest blockbusters of 2010, managed to sustain its fan following on television as well. The movie, which was premiered on Sony Entertainment Television on July 2, 2010, got a TVR of 13.1 for HSM metros and 10.1 TVR for the six metros.

Khushboo Tanna Jul 31, 2010 9:00 AM

Poaching and retaining have got nothing to do with salary inflation, feel HR experts?blur=25

To delve upon the functioning of the Human Resource industry in media companies, exchange4media organised the Media HR Summit 2010 in Delhi on July 30. Several veterans from the field of media and HR took part in the discussions, which covered diverse facets of the HR industry and the challenges it faces.

Nitin Pandey Jul 31, 2010 8:59 AM

The era of segmented and targeted newspaper is going to come to India soon: Suresh Balakrishna?blur=25

“I firmly believe that the era of segmented and targeted newspaper is going to come to the Indian markets soon. As of today, newspapers run on a ‘one shoe fits all’ strategy. Look at England… We have the Times and The Guardian right at the top of the SEC; bottom of the pyramid is The Sun; then there is the Daily Mail and above that you have The Telegraph. The SECs are very clearly demarcated. I suspect this is what is going to happen in this country, too, whereby, each newspaper will cater to a selected audience,” says Suresh Balakrishna, COO, Mail Today.

exchange4media Staff Jul 31, 2010 8:58 AM

46:48 in favour of Nagesh Alai, the new AAAI President; Lynn de Souza appointed Vice President?blur=25

The much-hyped Advertising Agencies Association of India’s (AAAI) Presidential Elections 2010 is over, and the AAAI has elected Nagesh Alai, Executive Director, Interface Communication, as its new President and Lynn de Souza, Lintas Media Group, Chairman and CEO is elected Vice President. Alai won by a margin of two votes. As is known, the other contestant for the President’s chair was Sandeep Goyal, Chairman, Dentsu India.

Noor Fathima Warsia Jul 31, 2010 8:57 AM