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The era of segmented and targeted newspaper is going to come to India soon: Suresh Balakrishna

“I firmly believe that the era of segmented and targeted newspaper is going to come to the Indian markets soon. As of today, newspapers run on a ‘one shoe fits all’ strategy. Look at England… We have the Times and The Guardian right at the top of the SEC; bottom of the pyramid is The Sun; then there is the Daily Mail and above that you have The Telegraph. The SECs are very clearly demarcated. I suspect this is what is going to happen in this country, too, whereby, each newspaper will cater to a selected audience,” says Suresh Balakrishna, COO, Mail Today.

e4m by exchange4media Staff
Updated: Jul 31, 2010 8:58 AM
The era of segmented and targeted newspaper is going to come to India soon: Suresh Balakrishna

“I firmly believe that the era of segmented and targeted newspaper is going to come to the Indian markets soon. As of today, newspapers run on a ‘one shoe fits all’ strategy. Look at England… We have the Times and The Guardian right at the top of the SEC; bottom of the pyramid is The Sun; then there is the Daily Mail and above that you have The Telegraph. The SECs are very clearly demarcated. I suspect this is what is going to happen in this country, too, whereby, each newspaper will cater to a selected audience,” says Suresh Balakrishna, COO, Mail Today. More

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