Katha Group wins branding rights for Punjab Roadways

Katha Group has won the ad rights for Punjab Roadways, which includes a fleet of 1,044 buses. The Group has won the ad rights for three years following a closely fought tender in which leading companies like Jagson Publicity, Prithvi Ads and Big Street had also taken part.

e4m by exchange4media Mumbai Bureau
Updated: Jul 31, 2010 11:52 AM
Katha Group wins branding rights for Punjab Roadways

Katha Group has won the ad rights for Punjab Roadways, which includes a fleet of 1,044 buses. The Group has won the ad rights for three years following a closely fought tender in which leading companies like Jagson Publicity, Prithvi Ads and Big Street had also taken part.

Reacting to the win, Krishnendu Sen, Chairman, Katha Group, said, “We are delighted to win the three-year contract from Punjab Roadways, and we share their vision of providing a reliable, efficient and economical means of Passenger transport to the common man in Punjab. Advertising options on buses include concept bus campaigns and full bus wraps.”

Out-of-home media is increasingly becoming a key source of information for people on the go in India. In Punjab, these buses cover a total of 2.77 lakh km daily on different state/ inter-state routes and about 5 lakh passengers travel daily in these buses. These outdoor mediums will attract more advertisers to put up creative campaigns for maximum reach.

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