Katha Mediatix to introduce branding and advertising in Sahara Star

Katha Mediatix India Ltd, a company in outdoor media and a specialist in media buying, is all set to introduce newer concepts of branding and advertising in the exteriors and interiors of the luxury 5-Star hotel property Sahara Star.

e4m by Pallavi Goorha Kashyup
Updated: Jul 31, 2010 11:50 AM
Katha Mediatix to introduce branding and advertising in Sahara Star

Katha Mediatix India Ltd, a company in outdoor media and a specialist in media buying, is all set to introduce newer concepts of branding and advertising in the exteriors and interiors of the luxury 5-Star hotel property Sahara Star.

According to Krishnendu Sen, Chairman, Katha Group, “Innovate or perish goes the saying, and the same applies to the world of advertising and branding. The group has gone one step ahead and explored the new approach to make outdoor advertising and branding more scenic and audible within the 5-Star property.”

He further said, “The group has identified unique places for advertising and branding in the luxury five star hotels right from wall wraps in the exterior to the interior backlit flex, behind fountains, unipoles, back and front lollipops, outdoor lamps, mascot advertising, façade at the parking entry, backlit branding, LCD screens in restaurants and swimming pool, stage branding, inflatable static ship to the scrollers in the lounge.”

“The innovative branding reflects another exciting new chapter in the history of a very successful company reflecting the innovativeness of the group towards redefining advertising in India. Now for the first time Mumbai city will witness a spectacular wall wrap which covers the entire dome of Sahara,” Sen concluded.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube