Goldmine Advertising is now broadening the service offerings portfolio by extending digital services to its valued patrons through its partner Quasar. This strategic alliance partnership will harness and capitalise the strengths of both Goldmine and Quasar in their respective domains. Goldmine has a vast array of prestigious clientele ranging from PSUs like MTNL, BSNL and Western Railways to international clients like CIBA Vision & G-Data antivirus solutions.
Seven major food and beverage companies have announced a common commitment to responsible marketing to children. This is a voluntary self-regulation by members of the Indian food and beverage industry to demonstrate their commitment to a high level of social responsibility in marketing food and beverage products to children in India.
Cartoon Network has launched a virtual playground in the Asia Pacific region with its new Cartoon Network Club, expanding the energetic brand experience to animate kids’ lives even more. Cartoon Network Club (www.CartoonNetworkIndia.com) immerses members in their favorite TV toon world, where they can play games, sneak a peek at new shows and collect cool rewards.
A day after winning the L’Oreal business, Maxus as bagged another big ticket account. Parle Products has appointed Maxus as the media AoR for its entire portfolio. TME was the incumbent media agency and had been handling the account for the past eight years. The account size is pegged at Rs 50 crore.
Reliance Broadcast Network’s radio arm, Big FM, and Idea Cellular are jointly presenting the Idea Big Bangla Music Awards 2010, an exclusive platform to recognise and celebrate outstanding talent in Bangla music. Marketing spend of Rs 1.5 crore has been earmarked for this event.
Hindustan Times organised the HT Gurgaon Conclave on July 20, 2010 as part of its ‘Gurgaon First’ initiative. The event was aimed at further strengthening HT’s foothold in the NCR region. The panel boasted of eminent members like Atul Singh, CEO, Coca Cola India; Sanjay Kapoor, CEO, Bharti Airtel Ltd; Raj Jain, President, Walmart India; Raman Roy, Chairman and MD, Quatrro BPO Solutions; Naresh Trehan, Chairman and MD, Medanta - The Medicity; and Rajesh Khullar, Municipal Commissioner of Gurgaon.
If you are a small business owner there’s not been a better time to be alive. The Internet is a dream come true for you. In India though, the power of the net has not been grasped yet. Justin Rabindra, VP - Training & Knowledge Management, OgilvyOne India, spoke with five small business owners to find out how they were promoting their businesses and here’s what he found.
Hindustan Media Ventures, a subsidiary of HT Media Ltd has fixed July 21, 2010 as the listing date for its equity shares, which were recently issued via its public issue. The company has fixed the issue price at Rs 166 a share, while the price band stood at Rs 162-175 a share.
Bengali GECs have been seeing quite some action in recent times. The recent launch of Mahuaa Bangla channel and a new GEC planned by the ABP Group, slated for launch in October, has stirred up a lot of excitement in the market. Media professionals explain how different Bengali GECs are from Hindi GECs and the way forward for these new channels.