Date-wise News
Equus wins Glasxperts business?blur=25

In a keenly contested pitch that involved over four agencies, Equus has won the creative duties for Glasxperts. Glasxperts aspires to be in the glass supplying business wherein it will supply high quality glass to homes and corporate. A freshly minted company, it will provide all kinds of superior glass. Glasexperts is headquartered in Delhi.

Pallavi Goorha Kashyup May 18, 2010 4:19 PM

Mudra Connext assigned media mandate for Travelguru; ac size upwards of Rs 10 cr?blur=25

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.

Preeti Hoon May 18, 2010 9:04 AM

Orion PR spins off Web PR/ Social Media PR Division?blur=25

Orion PR has announced its formal foray into web PR and social media PR. Orion PR’s Web PR/Social Media PR division would offer services ranging from online reputation management strategy to online PR campaign execution and evaluation.

exchange4media Staff May 18, 2010 9:01 AM

Ambika Sharma promoted to Chief Operations Officer at Jagran Solutions?blur=25

Jagran Solutions, a unit of Jagran Prakashan Limited, has promoted Ambika Sharma as Chief Operations Officer. She was earlier donning the role of the National Head.

exchange4media Staff May 18, 2010 9:00 AM

Ramon Chibb appointed Senior Vice President - Content, NGC India?blur=25

NGC India has appointed Ramon Chibb as Senior Vice President – Content. Starting June 15, 2010, Ramon will be in charge of all conceptualisation, content creation and programming at both National Geographic Channels and FOX History and Entertainment.

exchange4media Staff May 18, 2010 8:58 AM

Mixed Media:  Why PR continues to be Plug Relations in India?blur=25

Public Relations is possibly at the lowest level of the entire communications process in the Indian media, thanks to indifferent clients and agencies dealing in improper activities, writes Pradyuman Maheshwari

Pradyuman Maheshwari May 18, 2010 8:56 AM

Quantemplations: The Solutions Approach – all that it is, and that it is not...?blur=25

A Solution has many names from 360 degree Communication to Media surround and so on. These could all mean different things to different people. A media planner may look at ‘other media’ to deliver the incremental reach that would have plateaued in traditional media. A buyer could look at Solutions as a means to do innovative stuff which may not be possible in expensive mass media vehicles. A brand manager would look at supplementing the mass media activity with digital media in order to ensure ticks in check-boxes of things to do. While these may very well be part of a Solution, Arpita Menon writes that, none of them completely define a Solution.

Arpita Menon May 18, 2010 8:54 AM

MMRDA invites bids for ad displays on Eastern & Western Express highways?blur=25

MMRDA (Mumbai Metropolitan Region Development Authority) has invited sealed bids from the outdoor agencies, for leasing out the commercial rights to display advertisements on 15 FOBs (foot over bridges) on Eastern and Western Express highways in Mumbai. The tender has been divided in two packages. The package one consists of six FOBs located on Eastern Express Highway and package two consists of nine FOBs on Western Express Highway.

Pallavi Goorha Kashyup May 18, 2010 8:53 AM

IRS 2010 Q1: IRS goes quarterly: Accuracy before Frequency, caution print players?blur=25

The Indian Readership Survey (IRS), which until last year was released on a half yearly basis, would now be available every quarter. Certain sections of the industry feel that this is a good move but should at the same time be able to offer more on data quality. The publishers' side strongly argues that the IRS' focus should be on data accuracy, rather than frequency.

Khushboo Tanna May 18, 2010 8:51 AM