Whiskey tasting sessions have been in vogue for some time now and celebrated master blenders across the world have made Bacchus lovers’ olfactory senses aware of the palate and the notes that distinguish a particular whisky from the other. It is when an iconic cricketer compares his favourite drink to the best cricketing shots in his repertoire and the aromas and textures of traditional Indian food that remind him of his trotternama through India, that the concept of tasting sessions takes a whole new meaning. Kevin Pietersen, the new brand ambassador for Whyte & Mackay, did precisely this.
Marketing research company IMRS Advisory Pvt Ltd has tied up with BMI Research of South East Asia, one of the leading market research and consultancy companies, to simultaneously launch services across countries like India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hong Kong.
Purple Focus, a full service advertising and marketing communication solutions agency, has undertaken a restructuring programme. In line with the process of reinventing, the company has unveiled a new brand identity and positioning. The agency has also beefed up its team, besides investing heavily in creating processes.
IPL3 is over and now it’s time to take stock of the commercial aspects of it. A total of 143 commercial brands advertised during IPL3, which is the second highest number after that of Season One. According to TAM Sports, for all India market in the CS 4+ category, the average TVR of the last 59 matches during IPL3 was 4.5 per cent, which is more than Season Two, but falls short of Season One.
Yes Bank is banking on its business growth with the objective to achieve a balance sheet size of Rs 150,000 crore, a pan-India branch network of 750 from the current 150, with a human capital base of 12,000 by 2015. Going further, the bank also looks to ramp up lending to retail clients.
Cannes Lions 2010 has announced the jury members across the 12 categories. This year, there are 10 Indians in the jury list that includes prominent names such as Ramanuj Shastry of Saatchi & Saatchi, Leo Burnett’s KV ‘Pops’ Sridhar, Ravi Kiran of Starcom MediaVest, Sajjan Raj Kurup of Creativeland Asia and Elsie Nanji of Red Lion, among others. The 57th International Advertising Festival will be held on June 20-26, 2010.
Winners of the 35th Annual One Show have been announced. Of the total 37 entries from India this year, five have bagged Pencils, while there are 34 merits. In an exclusive conversation with exchange4media, Kevin Swanepoel, President, The One Club, said, “I am thrilled to see India make huge strides in the international advertising and design stage. Being honoured by the leading creative award in the industry says something about the direction the industry is heading in India.”
OOH specialists, Yuvraj Agarwal, former COO, Ambient and Airports, Laqshya Media, and Satish Kailash Singh, former CEO, OMI, have jointly ventured into the media solutions business with Realm Media Solutions Pvt Ltd. The venture also has a specialist OOH arm, Realm OOH.
Shams Kabir has joined Star India as Head of Media buying and Presentation. Prior to joining Star India, Kabir was with Oxigen Services India, where he was Senior Vice President, Marcom. He has around 16 years of experience and has worked in companies such as Mindshare, Madison and Media Direction, among others.
Hindustan Media Ventures Ltd (HMVL), one of India’s leading print media companies with publications such as ‘Hindustan’, has announced its IPO. The company plans to raise around Rs 300 crore through this IPO. Benoy Roychowdhury, Executive Director, Hindustan, shares more on the company’s growth plans.
There is still room for good creative talent to move from traditional to digital space, there is still significant room for creative and technology to marry each other and come with a solution which is really cutting edge. There is also room for brighter, younger talent to come here, because the time is right. Somewhere towards November-December-January, things have corrected themselves, so now is the time if you really want to play on this growth graph and go further.