Books seem to make ordinary folks immortal. In this era of audio-visual interaction with content, Raghav Bahl, India’s foremost TV and media mogul, has launched a book on India’s growth versus China’s super growth and gives India an optimistic chance of catching up with China over the next decade. The book, titled ‘Superpower? The Amazing Race Between China’s Hare and India’s Tortoise’, is published by Penguin. The book has been simultaneously published in Hindi.
The AAAI President’s elections may have ended with a cliff-hanger verdict in favour of Nagesh Alai, but the aftermath of this closely fought contest has just about begun. It is believed that the newly-elected Executive Committee, which was convened on August 13, was restrained from taking any decisions at its first meeting by the Mumbai Civil Court. However, AAAI has clarified that the Court has asked that decisions taken should not be implemented till the Court passes its order in this case. Now, all eyes are on August 23, when the court will pass its further orders, though it might be sometime before a final order sees the light of day.
Bloomberg UTV has unveiled ‘The Pitch’, touted as India’s biggest business reality show. The show, which would be giving up to Rs 5 crore as prize money, claimed to be the highest amount of money on Indian television, was launched by Ronnie Screwvala, CEO, UTV Group. Actor Boman Irani will host the show.
Percept Out-of-Home, a division of Percept Ltd, has bagged DLF’s latest retail campaign account. The Great Shopping Extravaganza, from DLF’s retail repertoire, was launched in mid-July 2010 and ran through August 2010. Percept Out-of-Home was the appointed OOH agency that executed their outdoor activities around the posh locales in Delhi.
The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system, offering exclusive display advertisement rights at the Vijayawada Airport. The contract will be awarded for a period of five years on glow signs and hoardings. The total advertisement area being offered is approximately 2,608 sq. ft.
Spenta Multimedia is all set to launch a luxury jewellery magazine, ‘Adorn’, on August 19, 2010. The cover price of the bi-monthly magazine has been fixed at Rs 100. ‘Adorn’ is targeted at consumers, aspiring or established, of gems and jewellery and high-end and high fashion products. Maneck Davar is the Editor and Publisher of the magazine.
RAM data for Week 31 shows Radio Mirchi continuing its lead in the Delhi market in the morning slot between 7 am and 11 am. The FM station had a 25 per cent market share. Placed second was AIR FM 2 Gold, which secured a market share of 19.5 per cent, while Fever FM followed with a market share of 14.3 per cent.
After signing pan-India deals with oil companies like HPCL, IOCL and BPCL to open up more outlets on highways by the year ahead, Barista Lavazza has firm plans in place to reach out to a wider range of customers. With these plans in place, the coffee brand is going all guns on expanding its retail network.
The new season of ‘24’, a popular action series on AXN, is eagerly awaited this time, mostly because it marks Bollywood star Anil Kapoor’s debut on international television. AXN is all out to cash in on this excitement and has decided to revise the telecast timings to Monday to Thursday instead of once a week. The channel is also experimenting with subtitles for ‘24’.
Following a multi-agency pitch, investment manager DSP BlackRock Mutual Fund has divided its creative business between Lowe Lintas and Taproot India. JWT India was the incumbent agency and had shared a long relationship with the brand since 1996. Motivator continues to be the media agency for the brand.
‘Outlook’, one of India’s leading magazines, is going to complete 15 years in October 2010. To mark this occasion, the Outlook Group has planned a series of campaigns, beginning with the ‘Tag and win 1 lakh’ contest on August 18, aimed at advertisers and creatives. The contest will continue till September 3. Through this contest, ‘Outlook’ is searching for a new tagline, which befits the magazines ethos.
<p align=justify>“The industry has evolved over the last four years. When we started, we believed we were the first ones. Within six months we saw 25 players in the market. And that was not surprising because people predictably thought it was easy business. It was a good time for investments as well, compared to today’s market. Then came the recession and that separated the men from the boys.”