In the wake of a multi-agency pitch, TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd. (ABD), the third largest spirits company in India, promoted by Kishore Chhabria. Sources informed that the business is pegged in the vicinity of Rs 15 crore.
The new Manchester United home kit for the 2010-11 season has been unveiled with the logo of Aon Corporation, the leading global provider of risk services and human capital consulting. Aon’s four-year shirt sponsorship of the Manchester United Football Club was launched on June 1, 2010.
“Our marketing strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will expand our product lines based on this in the future. We also periodically launch exciting campaigns to connect with our consumers. So, a good mix of below the line initiatives and word of mouth is what we focus on. This is further enhanced with some advertising and PR,” says Hina Nagarajan, Country Manager, Mary Kay Cosmetics.
Dabur India’s brand Oxybleach has tied up with Pure Model Agency to launch India’s International Face 2010 (IIF), a nationwide search for one deserving male and one deserving female, who will be given a chance to take centrestage in the fashion capitals of the world.
North Eastern Railway has invited tenders from ad agencies offering ad rights through various media formats such as display boards, hoardings and glow signs for different railway stations within the Izatnagar division. The contract shall be awarded for a period of three years.
Wynn Telecom Ltd is looking at investing close to Rs 100 crore in the financial year 2010-11, which will be used on distribution and service network development, product and brand development and advertising. The company has aggressive growth plans and is aiming at being among the top three Indian handset brands within a 12-month time span.
After rebranding Dabur Amla Hair Oil for the South Indian market, Dabur India Ltd now seeks to tap the upper-class Indian market with the launch of a new product, Odonil electric room freshner. Meanwhile, Dabur has also been actively promoting the others brands in its portfolio with various campaigns.
Shashank Gawade, who had earlier worked in GroupM Activation, has returned to the group. He has joined Maxus as Client Leader - Brand Activation. In his new role, Gawade will be responsible for closely working with business teams to incubate and fast track brand activation projects for Maxus clients across the country.
In a bid to strengthen the creative team at its Delhi office, Contract Advertising has hired two senior hands – Aneesh Jaisinghani as Creative Director and Associate Vice-President and Sambit Mishra as Creative Director. The two had been working together as a team since 2005 till recently, when Mishra had moved to Ogilvy from Cheil Worldwide.
The 2010 FIFA World Cup will be remembered for a long time to come. The intensity of some of the matches, the elimination of some favourite teams, the psychic octopus Paul and the finale made sure that football stayed on top of the mind for the viewer. Will that hype be able to deliver ratings? Media professionals talk about viewership details, top advertisers and upcoming football related trends.
<p align=justify>The OOH business in India is quite fragmented and there is enough for all to partake. Also, the outdoor business is seeing newer categories increasing their spends and whoever presents the best go-to-market strategy wins the pitch. At the end of the day, it’s all about good planning and timely execution. Jagran Engage’s USP has always been on two levels – we cater to clients as media owners as well as a specialist agency with the wherewithals to provide great planning and timely execution.