MPG Active, the out-of-home media service agency from Havas Media’s Media Planning Group, is looking forward to continuing its growth story in 2010 as well. The outdoor advertising company is said to have received an overwhelming response across categories entrusting their duties to the agency.
Innocean is looking forward to further consolidate its position in 2010. The total billings of the agency is claimed to have grown by 14 per cent in 2009. Innocean plans to have increased focus on sports marketing opportunities. Digital media, too, is an area of focus and the marketing weapon of choice for Innocean in the year ahead.
Down South, compared to 2008, the year 2009 has been a very lackluster year with relatively few new launches and only a handful a media companies going ahead with their hiring and expansion plans. Among these were the Malayala Manorama Group, which put on hold its GEC and youth channel launch plans, as well as several other national players.
NaiDunia is ready to embrace the new year in positive note. From infrastructure to revenue building, NaiDunia has set a slew of goals for 2010. exchange4media caught up with Vineet Sethia, Director, NaiDunia, to know more about the group’s plans and its performance in the year gone by.
The malleability and ductility of select regional media lent itself to jumpstarting a wave of indignation against two business houses in Andhra Pradesh on the basis of a four-month old web post. Veteran journalist Sandeep Bamzai goes deeper into the developments unfolding in the tinderbox that is Andhra Pradesh today.
The 5 shows produced by Yash Raj Films (YRF) for Sony Entertainment Television were launched to strengthen the weekend time band for the channel and to increase the channel’s popularity. While the channel promoted the shows extensively, they don’t seem to be a hit with the viewers yet as the numbers are far from satisfactory.