Date-wise News

TAM Media Research’s radio arm RAM data showed that it was the best week in Kolkata for the top three players.

exchange4media Staff 20-October-2010

The Airports Authority of India (AAI) has invited bids from reputed firms under the 'two packet system' offering advertisement rights on 75 free baggage trolleys (FBTs) along with their retrieval, operation and maintenance at civil aerodrome, Porbandar.

Pallavi Goorha Kashyup 20-October-2010

Nagar Nigam, Dehradun has invited sealed tenders for licensing out advertising display rights on 50 unipoles located on Rajpur road.

Pallavi Goorha Kashyup 20-October-2010

Close on the heels of bagging the media mandate of Videocon D2H, Philips and Electrolux business, Mindshare added two more wins to its kitty. The agency has bagged the digital business for Madhya Pradesh (MP) Tourism and also has been empanelled for Pondicherry Tourism media mandate. Neo@Ogilvy was the incumbent agency for MP tourism digital business.

exchange4media Mumbai Bureau 20-October-2010

‘Dare’, the magazine on entrepreneurs, brought out by CyberMedia, completed its third anniversary this October. exchange4media spoke to Pradeep Gupta, Founder and Managing Director, Dare, and asked him about the three year long journey.

Akash Raha 20-October-2010

Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.

Shanta Saikia 20-October-2010

With the recent restructuring at the India Today Group (ITG) and formation of Special Business Unit (SBU) to focus on Indian language publications, speculations are that ITG could soon foray into language dailies or periodicals genre. exchange4media tried to seek answers from the media planners and buyers over the kind of business ITG can seize in this market.

Nitin Pandey 20-October-2010

It’s almost a given that television is the domain of women (housewives, actually) in the afternoons and it is something that they tune into as a break from their daily routines. Hindi GECs have been long aware of this and belt out content that would keep the average viewer interested and coming back for more. But what are the sort of shows that would work in this time band? Will drama based soaps still rule in this time band?

Khushboo Tanna 20-October-2010

Water, a strategic business unit of Mudra India, the Branding and Communications Agency of the Mudra Group, has recently bagged five projects in the areas of brand strategy, identity design, brand architecture and environment design.

exchange4media Mumbai Bureau 20-October-2010