Close on the heels of bagging the media mandate of Videocon D2H, Philips and Electrolux business, Mindshare added two more wins to its kitty. The agency has bagged the digital business for Madhya Pradesh (MP) Tourism and also has been empanelled for Pondicherry Tourism media mandate. Neo@Ogilvy was the incumbent agency for MP tourism digital business.
Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.
With the recent restructuring at the India Today Group (ITG) and formation of Special Business Unit (SBU) to focus on Indian language publications, speculations are that ITG could soon foray into language dailies or periodicals genre. exchange4media tried to seek answers from the media planners and buyers over the kind of business ITG can seize in this market.
It’s almost a given that television is the domain of women (housewives, actually) in the afternoons and it is something that they tune into as a break from their daily routines. Hindi GECs have been long aware of this and belt out content that would keep the average viewer interested and coming back for more. But what are the sort of shows that would work in this time band? Will drama based soaps still rule in this time band?