Percept/H has been roped in to handle the creative duties of the Shingar Group. The company has been in the cosmetics business for the last 50 years. The Shingar product portfolio contains the popular kumkum, sindoor and kajal brand Shingar, and cosmetics brand Tips & Toes. Percept/H had presented the strategy to re-establish the brand in the market.
“There are two ways of looking at the Indian market. One is competency development solutions, and the other is the delivery mechanism. We have made the delivery mechanism easier for the learner in the Indian market. There is a lot of hand holding as compared to same trainings in other geographies. But when it comes to competency development, it is truly up to international standards,” says Anuradha Madhusudhanan, Country Director, ITpreneurs India.
“Our approach to health insurance lies in our positioning -‘Let’s Uncomplicate’. It is our belief and our journey. Health insurance is not yet seen as the ideal vehicle to finance healthcare expenditure. We want to showcase Apollo Munich as a straight-forward, user-friendly and hassle-free health insurance company that will consistently tackle the general concerns faced by people when it comes to healthcare and health insurance,” says Antony Jacob, CEO, Apollo Munich Health Insurance.
What’s-On-India, India’s first TV guidance channel, recently unveiled its new look. Along with the new layout, the channel has also launched two new shows. Meanwhile, the channel has also signed exclusive content deals with Star Plus, Star Network, Zoom, VH1, Warner Bros and Sony Pictures.
LG Cookie Fresh phone has got three Bollywood stars – John Abraham, Genelia D’Souza, and Abhay Deol – for its ad campaign. The concept is youthful, keeping in mind the TG, however, some ad honchos wonder if the choice of brand ambassadors was the right one, besides they feel the ads have nothing in them that stands out.
The Airports Authority of India (AAI) has floated a tender under the ‘two-bid’ system for awarding advertisement rights at the Maharana Pratap Airport, Udaipur. The display locations being offered are inside and outside (city side) of the terminal building. The contract is for a period of five years.
Riding out the slowdown times, job search website Naukri.com has been celebrating the corporate hiring process with the ‘Jobs are back’ campaign, which has been on air for a while now. exchange4media takes a look at how Naukri.com has evolved over the years and maintained its leadership position.
Rosebys Home Care Pvt Ltd, a joint initiative of Rosebys Interiors India Ltd and Caretel Infotech Ltd, has launched HomeGenie – a new business venture that deals with home care services. The venture has earmarked a marketing budget close to Rs 70 crore for the 2010-11 financial year.
Euro RSCG India has roped in Narayan Devanathan as its new Chief Strategy Officer. Devanathan’s primary responsibilities will involve driving strategic planning for current and prospective clients across all of Euro RSCG’s India offices (in Delhi, Mumbai and Bangalore), including Reckitt Benckiser, Max New York Life, MakeMyTrip.com, IBM, BPCL, HDFC Bank, and Sanofi-Aventis, among others.
Following a national level pitch, which saw the participation of around 25 advertising agencies, Kerala Tourism has empanelled Crayons Advertising, Mudra, Stark Communications and a GroupM agency, along with three local agencies – Hues, Modern and AD India – to handle its creative and media duties. The account size is pegged at Rs 20 crore. Senior sources close to the development have confirmed the news.