Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.
Free Press Journal has embarked on ‘Happiness for All’ as part of its Corporate Social Responsibility drive. The first initiative of ‘Happiness for All’ is the concept of ‘Every One is a celebrity’, wherein Free Press Journal has invited organisations to share photographs and a brief of every exhibition, seminar, event and workshop that they had taken part in.
Rahul Welde, VP - Media at Unilever for the Asia, Africa, Middle East, Turkey and Russia region, will be the Special Speaker at the Mumbai leg of exchange4media Conclave 2010 on June 11. Welde will be speaking on the new rules for marketers post the slowdown period. Following the special address, Shashi Sinha will engage Welde in a Q&A session, which will see the Lodestar Universal CEO donning the tough interviewer’s hat for the first time.
Services sector advertising in print grew 34 per cent during Q1 2010, while print advertising of the banking/ finance/ investment sector went up by 48 per cent in the first quarter. On the other hand, print ad volumes of the education sector declined by 3 per cent during Q1 2010, as compared to Q1 2009.
Reaching out to the consumer through media of his/her choice and convenience in the most creative and innovative way is what currently drives the passion for Shilpa Bhavnani, Marketing Manager, Tata Docomo and her team. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Kingdom of Dreams, a Great Indian Nautanki Company initiative, is all set to launch this summer. With Indian culture as its core theme, this new-age, larger than life destination aims to be a treat to entertainment lovers. Viraf Sarkari, Director, Wizraft, shares more on the concept, marketing plans and the phased launch.
The Organising Committee of the Commonwealth Games 2010 has invited bids from OOH agencies for production of vehicle graphics, standees, banners and signages for national sector of the Queen’s Baton Relay 2010. The specified materials will have to be delivered latest by June 5.
The entire nation had just one question most of the first week of May – will Kasab get the death sentence. With the whole country closely following the court hearings, news channels had a busy time. Emerging top of the lot among Hindi news channels in terms of viewership on the verdict day (May 3) and the sentencing day (May 6) is Aaj Tak, while Times Now was the most watched among English news channels.
It’s been over 10 days since Ad Club Bombay President Bhaskar Das’s official statement about informing the agencies that had indulged in self voting at the Creative Abby this year. However, the erring agencies are yet to receive any intimation from the Ad Club as the draft of the letter is still in the process of being prepared.
Social media platforms are consumed at a personal level when it comes to individuals – a Twitter or a Facebook account is personal, companies don’t have any control over what their employees are putting on status messages or discussing, and many times what should stay within office conversations, is reaching clients and competition… Technology, when not understood fully, can be very tricky.
RAM data has been providing rich data on the radio industry in India and that too on a weekly basis, however, it is hampered by being limited to only four metros – Mumbai, Delhi, Kolkata and Bangalore. IRS, on the other hand boasts of a far wider reach. How relevant is the IRS data on radio to media planners? exchange4media finds out.
Tata Motors Ltd has assigned the media duties of its Sumo vehicle to Lodestar Universal. Prior to this development, Maxus India had handled the Sumo business. The media buying accounts of the separate brands of Tata Motors have been handled by Lodestar Media and GroupM’s Maxus India.