Madhya Pradesh newspaper market is seeing a slew of launches this month. A couple of days back, Hello Hindustan had announced the launch of a daily afternooner compact from Indore city. Now, daily newspaper, Rashtriya Hindi Daily, has revealed its expansion plans in the state. With back-to-back launches in Gwalior, Indore, Raipur, Jabalpur and Sagar, the newspaper is set to strengthen its footprint in the state.
OMI (Outdoor Media Integrated) strategic planning and buying division of the Laqshya Group, recently executed a national campaign for Videocon D2H. The campaign – was to announce the product offering of ‘Rs.888 for Set Top Box and one month of the Diamond pack worth Rs 292 free’.
NEO Broadcast America, Inc, a group company of Nimbus Communications Ltd. has entered into an agreement with Comcast Corporation, one of the nation’s leading providers of entertainment, information and communication products and services, to launch the 24-hour sports channel, NEO Cricket. The channel will bring Comcast customers in several major metropolitan markets, live coverage of all international and domestic cricket matches played in India, as well as, other premium events like the Asia Cup and a number of award-winning original productions.
Vinod J Nathan has joined the core team of Suvarna TV as National Sales Head. In this role he will be responsible for the entire gamut of sales activities across locations for Suvarna TV and Regional Heads will in turn report to him. He will be based out of Bangalore reporting to Anup Chandrashekharan, Business Head, Suvarna.
R. Sridharan, Senior Editor, News and Trends, has been appointed as Executive Editor of ET NOW with immediate effect. Sridharan, who joined ET NOW in September 2008, has been instrumental in driving the qualitative content of the evening band and has played a crucial role in the growth of the channel. He will report to Rahul Joshi who looks after the editorial content of both Economic Times and ET NOW. Sridharan fills in the position which was left vacant with Andy Mukherjee moving back to Singapore.
After three years of operation, Zee Talkies, the Marathi Movie channel by the Zee Entertainment Enterprises Limited, will have a fresh positioning. The new tagline ‘Aapla Talkies, Zee Talkies’ will be unveiled on November 13th, 2010. The channel will also undertake an eight week marketing campaign to promote their new positioning.
In keeping with the festive spirit of Diwali, Maxus has partnered with Saath Nibhaana Saathiya on Star Plus to promote its client Tanishq. The integration in the programme features the lead protagonists walking into a Tanishq Store to purchase jewellery and the sales person showcasing the wide range of jewellery available at Tanishq.
I have been meeting a lot of CMO's and CEO's, in the past year, I have been to 27 countries and visited about 35 plus offices- the thing which I find is the universal truth- it is complexities. Clients have more choices for media, more and more of data and information, digital is more, everything is more. And what we see as an over emerging need in the market place is basically someone to make sense of it all. Someone who can basically tell me what matters and what I should do about it, what is important, how should I respond