Bigger, better and simply delectable — that best sums up the second annual HT City Crystals 2010 People’s Choice awards. Delhi’s most anticipated culinary awards saw the Capital’s who’s who turn up to honour the best eating joints and watering holes in the city. This year, a record three lakh votes were cast to decide the winners.
With its social responsibility initiative ‘Smile’, Hindi newspaper NaiDunia is all set to spread some joy among unprivileged children of the country this Children’s Day on November 14, 2010. NaiDunia has launched a high decibel print and outdoor campaign in Delhi NCR, Madhya Pradesh and Chhattisgarh to spread awareness of the ‘Smile’ initiative.
Business Standard has rolled out its new brand campaign across various markets and mediums. The new campaign finds expression in the tagline: ‘Know More. No Less’. The creative duties have been handled by ‘Doosra’, a Mumbai-based creative outfit headed by Zaheer Mirza.
Discovery Networks has had an eventful 2010 with a series of new shows, new channels, revamping the old ones (TLC) and expanding the reach of Discovery Channel by launching it in Tamil, and then in October this year, in Telugu too. exchange4media catches up with Rahul Johri of Discovery Networks, who was in Bangalore to launch the channel’s new series, called ‘Ecopolis’.
The morning time band probably contributes the least amount of audience to a GEC. Media planners point out that this time band is more like a ‘filler’ time band for GECs right now, although it has the potential to garner more audience if the channels innovate with the content.
Sanjay Behl, CEO, Big TV & IPTV and Brand Head, Reliance Communications, will be the keynote speaker at the Mumbai leg of the Pitch CMO Summit 2010 to be held on November 16. Thought leaders and India’s top CMOs will address the forum. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.
"DDB has always believed that 'creativity is the most powerful force in busines'. Today, people are more empowered and connected than ever before - they are the most important media - so creativity itself needs to change. Today, we use our creativity to produce ideas that people play with, participate in and pass on. Ideas that connect people with people, not just people with brands. We call this Social Creativity."