LG Electronics India has announced the appointment of actor Akshay Kumar as its brand ambassador for the flat panel display (FPD) segment. Positioning itself as a frontrunner in the increasingly competitive digital TV market, LG Electronics aims to constantly develop and communicate groundbreaking products and next generation technologies in the FPD segment.
AdFest 2010, which was scheduled to take place in Thailand from March 18-20, 2010, has been postponed. The AdFest Working Committee is currently assessing alternative dates for the advertising event, which is likely to be rescheduled to take place in May 2010. The postponement follows news of a planned political rally in Thailand on March 14, which is expected to attract up to one million people to Bangkok.
Track2media Consulting, a Delhi-based communication consulting agency, has tied up with Sydney-based Australian agency, Heusler PR, to expand its operations in the international market. As per the agreement, the two agencies will share clients, logistics and resources in the operational locations of the other agency. Both the agencies will also use the partners’ respective offices as their operational office in the given geographical location.
Arnab Chaudhuri has joined Walt Disney Television International India as Director, Content and Creative. His responsibilities include overseeing the creative and content strategy for Disney TV’s network in India, which includes Disney Channel, Disney XD and Hungama TV.
Business channel ET Now has appointed Ashu Dutt to the newly created position of Chief Consulting Editor, Financial Markets. Dutt will be reporting to Andy Mukherjee, Senior Editor, Financial Markets, ET Now. Along with Dutt, ET Now has also roped in Manisha Gupta as Editor, Commodities and Currencies.
Digital Law & Kenneth has bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. BC Webwise is the incumbent agency.
Not much entertainment options are available in Jammu and Kashmir. Being the state’s sole private FM station, Big FM has been adding some entertainment value to the airwaves, along with Government-owned All India Radio (AIR). exchange4media takes a look at the FM radio scenario in the J&K market and the challenges and opportunities.
With barely five days for the start of IPL3, various entertainment and movie channels are gearing up to beef up their content line-up to retain eye-balls during the IPL tournament. English movie channels have come up with their versions of ‘Movie Premier Leagues’, promising a bonanza of Hollywood blockbusters.
MediaCom India office is buzzing with action. The agency has hired Avinash Pillai as National Buying Head. The agency had recently added Hygienic Research Institute (HRI) portfolio in the wake of a multi-agency pitch, and now has also won the business of Turkish Airlines. While the HRI account is pegged at Rs 20 crore, Turkish Airlines is in the vicinity of Rs 10 crore. MediaCom MD Divya Gururaj is all set for a busy year ahead.
Excitement is building up with the conclusion of the jury meet for the Indian Digital Media Awards 2010 in Delhi on Monday, March 8, prior to which another section of the jury met up in Mumbai on Saturday, March 6, to judge the shortlisted entries. The winners will be announced on Thursday, March 11, at a grand ceremony in Mumbai.
The Oil and Natural Gas Corporation (ONGC) media and creative pitch has entered the final stage. The pitch has been called as there is a lock-in period of 2-3 years of agency empanelment. The incumbent agencies are Rediffusion Y&R, Grey Worldwide, RK Swamy BBDO and Bates141.