Date-wise News
Sulekha Sharma joins UTV World Movies as AVP and National Head, Ad Sales?blur=25

UTV World Movies has roped in Suleka Sharma as Associate VP and National Head, Ad Sales. Prior to this, Sharma was Zonal Head, North and East, Zee Café and Zee Studio. Sharma will be based in Delhi and will report to Nikhil Gandhi, Network Head, Sales, and Sameer Ganapathy, Business Head, UTV World Movies.

Khushboo Tanna Feb 2, 2010 7:27 AM

‘The way of practising PR in the current realms of the market is yet to be fully established’?blur=25

“The changing patterns of the mindset, coupled with the multiple choices and expansive knowledge, will drive the PR industry in India to reorganise the services. PR in India is not new, but the way of practising PR in the current realms of the market is yet to be fully established, and this will change the importance of the PR services being provided and financial returns to the agencies in the coming years,” says Ashok Kapoor, Chief Advisor, IconPR.

exchange4media Staff Feb 2, 2010 7:25 AM

Creativeland Asia helps Hippo fight hunger and category clutter?blur=25

After some clutter breaking packaging and branding in the snacks category, now it’s time for some TVC push for Parle Agro’s snack brand Hippo. The brand name, packaging, philosophy and communication for Hippo have been developed by Creativeland Asia, while the TVC has been directed by Ram Madhvani of Equinox Films.

exchange4media Mumbai Bureau Feb 2, 2010 7:23 AM

NDTV Imagine creates an outdoor buzz for ‘Rahul Dulhaniya Le Jayega’?blur=25

After the histrionics of Rakhi Sawant and her Swayamvar, NDTV Imagine premiered ‘Rahul Dulhaniya Le Jayega’, the second of the Swayamvar series, on February 1, 2010. The outdoor campaign by MOMS Outdoor Media Solutions for the show has managed to grab attention with its innovative ‘wedding’ look.

Pallavi Goorha Kashyup Feb 2, 2010 7:22 AM

Industry players welcome ViziSense’s AdView with cautious optimism?blur=25

The online advertising industry in India had long felt the need for an ad monitoring and analysis tool. With the launch of ViziSense’s AdView, it is believed that this need will be fulfilled. exchange4media gets industry players’ views on how much use such a tool will be for the industry.

Robin Thomas Feb 2, 2010 7:21 AM

Mixed Media: Why I wasn’t surprised that Suresh Mullick wasn’t accorded credit for ‘Phir Mile Sur’?blur=25

Not giving credit in the sequel to the man who conceived the original is symptomatic of an industry that’s known to treat intellectual property casually, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Feb 2, 2010 7:20 AM

Mobile social networking sees steady growth, but quality of data remains a challenge?blur=25

With more than 450 million users across India and a far greater reach across demographics, mobile has gone beyond just calls and SMS alerts to user generated content and mobile video, which is set to become big once 3G is launched in India. exchange4media spoke to some industry players to know how mobile social networking is taking shape in India, the growth drivers and challenges.

Robin Thomas Feb 2, 2010 7:19 AM

Travel magazine market sees growth spurt with global players stepping in?blur=25

The entry of two major international magazines – ‘Lonely Planet’ and ‘Condé Nast Traveller’ – in India has shaken things up in the travel magazine market. While Lonely Planet hit newsstands on January 29, 2010, Condé Nast Traveller’s India plans were announced recently. And already the competitive aggression is showing its claws.

Nitin Pandey Feb 2, 2010 7:18 AM