Carrier Airconditioning & Refrigeration Ltd has appointed Gaurang Pandya as its Managing Director, effective May 10, 2010. He replaces Zubin Irani, who has been promoted to the position of Senior Managing Director of United Technologies Corporation’s commercial companies in India. He joined Carrier in January 1999 in India and has since then held various finance positions in the company. He was General Manager in Guam before his most recent role as Director of the Building Systems and Services business in India.
Toshiba India, the Indian subsidiary of Toshiba Corporation, has announced the appointment of Tengguo Wu as Director of its PC Division. The appointment of Wu to spearhead the India operations will strengthen Toshiba’s PC Division to aggressively ramp up its operations and grow its market share. Wu started his career with Toshiba in 1990, in South East Asia and the Indian Subcontinent. Based in Singapore in early 1990’s, he led Toshiba’s foray in the nascent Indian laptop market. In the following decades, Wu has been instrumental in developing new businesses and markets for Toshiba Corporation across 30 countries, including South & Southeast Asia, Middle East, South Africa, and Pacific Islands. He has managed diverse portfolios across sales, marketing and general management.
Specialist digital agencies are making their mark in the India market, despite the nascent stage. While even traditional advertising agencies are setting up digital units, what exactly is the scope for digital advertising in India? Is it overhyped or there really is a huge opportunity waiting to be tapped? exchange4media finds out from digital players from both traditional and specialist agencies.
Summer time means a generous sprinkling of prickly heat powders, even as ad after ad hammer the point promising ice cool relief from the skin ailment. But what happens if one suffers just from sweating and body odour during summers and not prickly heat? Vini Group’s Sundeo powder has smartly pegged itself in this gap, however, its launch ad leaves a lot to be desired.
Mobile audio social networking pioneer Bubble Motion has launched the next generation of its popular voice-blogging platform, Bubbly 1.5. The new version integrates social and interactive features, further enhancing the largest and fastest growing voice-blogging service connecting mobile communities through voice.
For the first time in India, ihaveanidea, an international advertising industry community held the eighth edition of its Portfolio Night. The event, held in Mumbai on May 20, 2010, was hosted by Ogilvy India and provided an excellent platform for young copywriters and students from art schools to get their portfolios judged by some of the best advertising minds in the industry.
AMD (Advanced Micro Devices), world’s second largest chipmaker, has been aiming to simplify tech jargon to communicate with its consumers, and to fulfill this, had adopted the philosophy of ‘Vision’ in September 2009. Now, AMD has revamped this platform in a bid to further simplify and connect with its consumers.
Kerala Tourism has invited agencies for its creative pitch. It is known that as many as 24 creative agencies are participating in the pitch. The account size is pegged at Rs 20 crore. Crayons Advertising and Stark Communications Pvt Ltd are the incumbent agencies.
India’s performance at the ICC T20 World Cup 2010 left cricket fans disappointed, however, media planners draw consolation from the ratings that show that the average ratings for the matches that India played in was approximately 5.5 TVR. This, say media planners, is a good number given the fact that there has been so much fragmentation in the market and considering that the ICC T20 World Cup came immediately after the IPL had concluded.
While we are behind WPP, we do have full intention of moving ahead with speed. Our creative agencies have a good set of clients and the media agencies have been growing rapidly. So, in the next five years we will see the Publicis Group companies growing, but it will be a while before we catch up with WPP. To some extent, I agree that we have not been as media focused as we could have been, but we would like to change that very soon. The biggest client in India is with WPP for creative as well as media, so that tends to give them a lot of attention. We, however, intend to catch up soon.