Hindi daily Hindustan has gone through major editorial modification since Shashi Shekhar took over as its Editor-in-Chief. The content, design, colour and look has been refined in the last few months. The content has been divided into nine core issues to make the paper more informative and interesting. In an exclusive interview with exchange4media, Shekhar speaks at length about the various initiatives undertaken.

Nitin Pandey Feb 10, 2010 7:10 AM

Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per cent of the entire digital media spend in India. While ad networks are still at its growth stage, some industry experts believe that few years down the line there would be consolidation in the market, which would reduce the clutter. exchange4media gets an indepth industry perspective.

Robin Thomas Feb 10, 2010 7:07 AM

Following a global review of its media business, FMCG major Unilever has finally announced its media partners across various markets. Mindshare has retained the business in India. In a conversation with exchange4media, R Gowthaman, Leader, Mindshare India, said “We have been working with Unilever since 1995, and we are thrilled and delighted that they have shown their confidence in us, once again.”

exchange4media Staff Feb 10, 2010 7:06 AM

Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media.

Tasneem Limbdiwala Feb 10, 2010 6:55 AM

Zee Business is gearing up for some extensive coverage of the Union Budget 2010. The channel’s programme line-up includes a film on Union Finance Minister Pranab Mukherjee, which will be aired on the channel soon. This apart, comedian Pratap Fauzdar will entertain and inform viewers through his satires on the issue of inflation.

Nitin Pandey Feb 10, 2010 6:54 AM

Following the rebranding of SFM as Red FM towards the latter half of 2009, a lot has changed for the FM station – be it in terms of listenership, advertisers’ response or even the attitude change in the rebranded station. Nisha Narayanan, Senior VP - Programming and Projects, Red FM, shares more on the FM player’s plans for the year ahead.

Robin Thomas Feb 10, 2010 6:53 AM

Even as some of the epicures on telly go on their culinary journeys, they open a window of opportunity in some of us. A window, which allows our taste buds to take over and wander in the hallways of foodland, notes Sandeep Bamzai as he undertakes a culinary journey on Indian television.

Sandeep Bamzai Feb 10, 2010 6:52 AM

Zee Network had added yet another channel to its bouquet of offerings with the launch of an Urdu channel – Zee Salaam. While the channel has already been launched, not much activity in terms of marketing has been seen to support the launch. exchange4media spoke to some media planners to get their views on the launch of Zee Salaam.

Khushboo Tanna Feb 10, 2010 6:51 AM

The changing patterns of the mindset, coupled with the multiple choices and expansive knowledge, will drive the PR industry in India to reorganise the services. Those with the mettle of establishing the mechanics to meet and manage the fast-track information dimensions will lead the way. PR in India is not new, but the way of practising PR in the current realms of the market is yet to be fully established, and this will change the importance of the PR services being provided and financial returns to the agencies in the coming years.

exchange4media Staff Feb 10, 2010 12:00 AM