MEC appointed media AoR for Zee Entertainment Enterprises Ltd
Zee Entertainment Enterprises Ltd has moved its media duties from long holding custodian, Madison Media, to Mediaedge:cia. It is understood that all of the other Essel businesses continue to be with Madison. The change is only for ZEEL and all the channels that fall in the group. Industry sources peg the business in the vicinity of Rs 50 crore. The development was confirmed to exchange4media by ZEEL officials.
The New Year has definitely begun with much action for Hindi general entertainment channels. Where Multi Screen Media recently announced its decision to end its long standing relation with MediaCom for its media duties and award the business to OMD India, it is now Zee Entertainment Enterprises Ltd’s (ZEEL) turn.
In the wake of a multi-agency pitch, the media duties for ZEEL has been moved from long standing partner, Madison Media, to Mediaedge:cia (MEC). A senior executive from ZEEL has confirmed the news to exchange4media. The size of the business is approximately Rs 50 crore.
Madison Media still continues to handle the media duties for the overall Essel Group.
Zee Entertainment Enterprises Ltd is a subsidiary of Essel Group and includes brands such as Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Zee Sports, Zee Cafe, Zee Studio, Zee Trendz, Zee Jagran, Zing, ETC Music and ETC Punjabi. Zee has interests in the film production space and operates under two brands – Zee Motion Pictures and Zee Limelight.
Additional inputs from Tasneem Limbdiwala
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Reckitt Benckiser calls for media pitch worth Rs 450 crore
Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely
Reckitt Benckiser (RB), one of the leading advertisers, has initiated a media pitch estimated to be around Rs 400-450 crore. The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely.
One of the leading global FMCG companies, RB had appointed Initiative from the IPG Mediabrands umbrella as its media partner in December 2013 on the back of a global media review. Since then IPG has successfully retained the account despite annual pitches. Prior to IPG, the media duties were handled by Zenith Optimedia.
Meanwhile, the FMCG major that has a presence across 60 markets globally, in a recent development, gave part of its digital duties to Zenith Optimedia. As per industry sources, RB has divided its digital portfolio into two parts—Health, and Home & Hygiene. While Initiative will continue to manage Home & Hygiene, the first portfolio will be handled by Zenith Optimedia from January 2019. The move was an outcome of a global decision without any pitch being called.
exchange4media reached out to all the stakeholders but did not get a response from any of them at the time of filing this story.
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MediaCom bags Vivo's media mandate worth Rs 350-400 cr
The account will be managed and supervised from the MediaCom Gurgaon office.
As the agency on record for Vivo in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all mass media. This big win follows MediaCom’s stellar showing at the Cannes Lions 2018.
Commenting on the partnership, Jerome Chen, CMO, Vivo India, said, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”
Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, added, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers."
The account will be managed and supervised from the MediaCom Gurgaon office.