Orienta Cine Advertising launches digital signage with 63 OLED panels

The signage has been installed at Ambience Mall, Vasant Kunj, Delhi.

Orienta

Orienta Cine Advertising Pvt. Ltd has launched one of India’s biggest digital signages at Ambience Mall, Vasant Kunj, Delhi. The signage is made up of 63 OLED panels from LG.

Ketan Lakhani, Director, Orienta Cine Advertising, said, “HS Ad is our partner for this signage. It is the most advanced digital signage with all modern features such as augmented reality, 360-degree visibility, Wi-Fi, sound and camera below the units that will help us capture eyeballs.”

Talking about 'indoor vs outdoor' screens, Lakhani said, “We cannot compare outdoor screens with indoor ones. But I feel digital always looks better in a closed environment and indoor gives better visibility to the advertisers.”

Digital signage has come up as an innovative technology in the OOH market. It is gaining popularity as it engages with the audience in a much more effective manner than static signages. Until some years ago, digital OOH was plagued by several challenges, including lack of technology advancement, lack of government permission to install screens in public places and slow growth of infrastructure, but the scenario has changed now.

Though the cost of LED and OLED is high, their demand is growing at a very fast pace of around 30 per cent. The number of DOOH screens has grown five-fold to 60,000 over the past three years. Industry estimates suggest that the DOOH market could grow 20-25 per cent over the next five years, or more than double the rate of the total OOH market.

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