Honda Cars scouts for media agency

Honda Cars which is currently with GroupM has called for a media review. The account size is expected to be around Rs 200-250 crore

by Naziya Alvi Rahman
Published - Jan 25, 2019 8:14 AM Updated: Jan 25, 2019 8:14 AM
honda

Honda Cars, one of the leading automobile clients, has called for a media review. The account size is expected to be between Rs 200 to Rs 250 crore. 

Media duties of Honda Cars has been with Group M since 2015.  As per industry sources, the client has reached out to several leading agencies, including incumbent GroupM, IPG Mediabrands and Dentsu Ageis Network. The first and second round of presentation is believed to be over and the final outcome is expected sometime next month. 

“The pitch is part of their regular process of calling a review every three years,” a senior industry source added. 
GroupM’s erstwhile agency Motivator had won the media mandate for Honda Cars from ZeinthOptimedia in March 2015.

exchange4media reached out to Honda Cars and GroupM for a response, but none replied until the filing of this story. 

Currently, Honda Car’s creative mandate is with Dentsu. 

 

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