The need for well-trained business journalists has never been so high as today. After scripting its widely acclaimed success story, Times School of Journalism (TSJ) now presents an innovative Business Journalism course comparable to any across the globe. The course is a cocktail of business and financial concepts and finely-distilled media skills, with a broad vision of creating scribes for 21st century’s knowledge-based society.
Insurance sector advertising in print grew by 26 per cent during FY 2009-10, as compared to FY 2008-09. LIC was among the top 10 brands of the insurance sector advertised in print during this period. High advertising share of insurance sector was seen in non-metro newspapers during FY10.
A marketing professional with in-depth consumer marketing experience across different categories ranging from automobiles to consumer durables to services, Harneet Singh, General Manager – Marketing, Jubilant FoodWorks, has excelled in creating winning brands in each of his engagements. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
INQ Mobile, the wholly-owned subsidiary of Hutchison Whampoa, has embarked on its launch campaign in India that showcases its vision of proper Internet communications for the ‘Facebook Generation’. While Euro RSCG has conceptualised the campaign, MPG is the media agency on the account.
Adopting an aggressive growth stance, Red FM as started beefing up its sales team to focus on important verticals such as telecom and FMCG. The FM player is also planning to engage its clients in on-ground and off-ground innovative activities as opposed to plain vanilla activities. With this, Red FM is eyeing a growth of at least 10 per cent more than what it was last year.
Ever since the global Nokia pitch in 2009, the fee structure, or the commission of a media agency, has been discussed at every forum. The industry has expressed its concerns on this business model, saying that they see it as a self-deterioration path for agencies. Agencies themselves are not comfortable with the model because they know that a business is not won just by scoring a 9/10 on the pitch – the commercial is not just the last, but the only key step. And yet there doesn’t appear to be a solution.
The much-vaunted first press conference of Prime Minister Dr Manmohan Singh in his second term failed to enthuse the high expectations it had built around the conference. The poor selection of journalists representing little or unknown news organisations and leaving aside top news outlets like The Times of India, The Hindustan Times, Indian Express and news agencies like PTI and UNI, left a bad taste amongst journalists.
The media industry is bullish on the new Kannada weekly Vijaya Next, recently launched by The Times Group, though there are few reservations. The paper caters to the upwardly mobile Kannadiga population. While most in the industry agree that the paper looks fresh and lively, there are mixed views as to how it will be accepted by a TG that is already exposed to so many other avenues.
Following a multi-agency pitch, real estate and property development company Kalpataru Group has zeroed in on Mudra Group to handle its creative business. Pickle Advertising was the incumbent agency on the business. The average annual ad spend for the business is pegged at Rs 8-10 crore. The account will be serviced out of Mumbai.
Following a five-way pitch, Star Health and Allied Insurance Company has appointed Lodestar Universal as its media AOR. The company is also in the process of finalising a creative agency. Network Advertising is the incumbent agency for both creative and media duties.