Print ad volumes of the ‘Services’ sector dipped 1 per cent during 2009, as compared to 2008. Properties/ real estates category contributed the maximum in overall print advertising of ‘Services’ sector during 2009. Print advertising of the ‘Banking/ Finance/ Investment’ sector declined by 4 per cent during 2009. Banking services and products was the top category under ‘Banking/ Finance/ Investment’ sector in print during this period.
Mogae Digital, promoted by Sandeep and Tanya Goyal, has launched www.chandigarhwallahs.com, touted as the first and only social networking site for Chandigarh. The portal, which was launched on January 30, 2010, will be powered by Mogae Digital’s technical team.
Hungama Digital Media has launched Hungama MyPlay, an interactive music application for Facebook users. The application brings users a massive library of nearly two lakh songs ranging from latest Bollywood releases, ghazals, devotional content and Indian languages tunes.
Cheil Worldwide has moved on from its office in Nehru Place to its new office in Gurgaon. The move is in keeping with growing business of the agency its client Samsung, too, shifting base to Gurgaon. Pratap Suthan, NCD Cheil Worldwide, shares more on this move.
Empowerment, excellence and team work are the guiding principles with which Sheran Mehra, Head - Marketing & Corporate Communications, Dhanlaxmi Bank, leads her team. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
BAG Network has reported consolidated revenues of Rs 212.07 million for the third quarter ended December 31, 2009, as against Rs 136.69 million in the same quarter last fiscal, a rise of 55.14 per cent. Consolidated loss saw a reduction of 47 per cent and is pegged at Rs 167.37 million for Q3 FY10.
Reliance Media World Ltd, part of the Reliance ADA Group, has reported a total income of Rs 49.36 crore for the third quarter ending December 31, 2009. The company has reported a net loss of Rs 12.65 crore in Q3 FY10, while its EBITDA for the quarter stood at Rs 2.79 crore.
The week gone may have ended with hushed conversations on what led to the mammoth Bharti Airtel media pitch, but it began with media observers wondering ‘what the hell’, courtesy the Padma Awards 2010. Many who were expecting Indian media professionals to be honoured at the awards were left disappointed, with no one from the Indian media making it to the coveted list. The incident sparked controversies of sorts, but leaves one wondering if there was place for a reality concept ‘Kaun Banega Padma Shri’...
According to RAM data for week 40 to week 2, Big FM continues its lead in the Bangalore market among home listeners, closely followed by Radio Mirchi. Fever FM follows at a distance at No. 3. Radio City, which is placed at No. 4, has seen a substantial rise in its ratings.
Lonely Planet, the travel magazine from Worldwide Media (a Times Group and BBC Worldwide joint venture), was launched in the country on January 29, 2010. The monthly magazine is priced at Rs 100 and is aimed at the affluent, urban couples in the age group of 30–50 years, who are keen travellers. Vardhan Kondvikar is the magazine’s Editor.
Chennai-based sanitaryware major Parryware Roca, which markets its products under two brand names – Parryware and Roca – has appointed OMD as its media AoR. No pitch preceded the win. Mindshare is the incumbent agency on the account. The company will be spending Rs 18-20 crore in mass media advertising over the next one year.
Effectiveness of PR can be best measured by perception audits with key stakeholders of clients. The essential qualities that one needs to possess to become a successful PR professional are a good understanding of issues relating to the business environment besides excellent written and oral communication skills… PR needs to keep pace with the changes in media. Given the emergence of social and digital media and citizen publishers, clients would need to increasingly move to campaigns which integrate both offline and online initiatives – we call these as Inline Campaigns. When it comes to managing online conversations, PR and reputation would have a greater role to play as opposed to other forms of communication.