IBNLive.com, part of the Web18 Group, has launched a new feature designed for viewers to interact directly with every journalist - ‘Blaze’ - on their site. Blaze aims to enable the end-users to shortlist or finalise their favourite celebs, anchors, presenters and reporters, post which users will get real-time up-to-date information on their activities (what they are reading and watching).
Rajiv Girhotra has joined Business Standard as Regional Head. He took charge from April 5, 2010. Prior to joining Business Standard, he was with Indian Express, where he was heading the International Business division. In his new role as General Manager (North & International), Business Standard, Girhotra will be responsible for ad sales revenues for the leading business daily from Northern India as well as international markets. He will be reporting to Sachin Phansikar, Vice President - Sales.
Refreshing! That’s exactly what one feels after seeing the latest TVC of Tata Docomo. It’s short, sweet and sends the message across well without much fuss. Written by Vasudha Misra and directed by Ayyappa, the first of the two ads in the ‘My Song’ ad campaign has a brand new theme with first-of-its-kind offering for mobile users, called ‘Reverse Ring Back Tone’.
Pratham Books’ ‘Social publishing strategy’ and Hindustan Motors’ ‘The great driving challenge’ were adjudged the best social media case studies at the IndiaSocial Case Challenge for the long term and short term categories, respectively. The first edition of IndiaSocial Case Challenge saw some excellent work done by organisations in the social media domain. The case challenge, an initiative of IndiaSocial, was undertaken in association with impact and blogworks.
Bates141 has announced the appointment of Kaizad Pardiwalla as Executive Vice President for its Mumbai operations. At Bates 141, Pardiwalla will be heading the largest office of the agency, which handles key accounts such as Virgin Mobile, TVS, Fiat, Tata AIG, Pfizer, Hindustan Unilever, and ICICI Bank Credit Cards, among others.
AdMob has been in the news recently, especially for the acquisition deal by Google. While the deal is still under FTC review, Mahesh Narayanan, Country Manager, AdMob India, shares some insights about the mobile ad network industry, the growth potential and how the industry functions globally.
It’s a problem of the business model, not news, said Google CEO Eric Schmidt five years after News Corp chief Rupert Murdoch spoke at the same gathering – the annual convention of the American Society of Newspaper Editors. Pradyuman Maheshwari believes that the opportunity is right for Indian publishers to cash in.
The Palais de Festival at Cannes is hustling and bustling with energy again. Television programming market MipTV is showing all signs of recovery with various content sellers presenting the best of what they have, and content buyers shrewdly moving between stalls to pick the ideas of tomorrow. The five-day market began on April 12, 2010. Indian delegates were not very high in numbers, but market organisers inform that most channels are present.
Twitter is busy with various expansions plans, including the creation of a media hub that would allow the platform to partner with media companies and explore ways of impacting viewership. Twitter is working with Nielsen to make sense of how tweets can impact the eyeballs of a programme. However, amidst all this action, the big announcement from the company is of its revenue model. It is understood that Twitter is looking at advertising and revenue sharing models to monetise its numbers. An announcement is expected on April 13, 2010.
Hindustan Times has entered the learning space with the launch of Studymate, its brand of tutorial centres focussed on students of Classes 9 to 12. It has launched four centres in the NCR region and plans are afoot to launch a slew of such centres over time and geographies. Equus Red Cell has been mandated to launch this initiative.