OTC sector advertising in print grew by 14 per cent during January-September 2010 as compared to January-September 2009. OTC products range category contributed the maximum in overall advertising share of OTC sector in print. Prince Pharma was the top advertiser of OTC products in print. <br />
The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.
...To a number of shows that keep you on top. At least that is what seems to be working for Star Plus right now. Despite some of the big ticket shows on Hindi general entertainment channels, Star Plus has stayed comfortably ahead of competition. Is the ‘three-on-top’ or ‘no clear leader’ syndrome of the Hindi GEC still valid?
The much anticipated reality shows war has finally begun. ‘Bigg Boss’ – Season 4 opened well for Colors and ‘KBC’, again in its fourth season on Sony, managed a good launch for the channel. As the industry waits to see what MasterChef does for Star Plus, media planners give their views on the 9.00 pm war between Bigg Boss and KBC.
‘Hindi heartland’ of India will soon get to read Hindi weekly compact newspaper, Samay Saransh. DK Associates, a group who deals in real estate, hotels and finance sectors, is set to launch its first media venture with this Hindi weekly. The newspaper will be launched in the first week of November.
Tara Muzik channel has sought to widen its scope with Radio Tara, a 24x7 Internet radio service airing traditional Bengali music. The radio service has been soft launched during the ongoing festive season. Registrations have been free for Radio Tara, but post the Puja season, the service will go paid.