Motion picture major Studio18 has announced the restructuring of its senior management. Hemant Bhardwaj, who had joined in October 2007, takes over from Priti Shahani (who recently resigned) to spearhead the Domestic Distribution, Marketing, and Syndication verticals from Mumbai. Bhardwaj, an alumni of IIM Ahmedabad, has more than 17 years' experience in sales, marketing and advertising in varied business categories.

exchange4media Staff Feb 24, 2010 7:50 AM

Hindi GEC Colors has rolled out a new campaign to highlight its new ‘cricketainment’ property, called ‘IPL Tadka Maar Ke’. So far, five TVCs have been released and are on air. ‘IPL Tadka Maar Ke’ aims to combine cricket with glamour, music, Bollywood and fashion.

Khushboo Tanna Feb 24, 2010 7:31 AM

Day Two of Radio Asia 2010 delved upon the various dimensions of the radio industry, including community radio – the opportunities and challenges for community radio in India and the different models are being used all over the world. Use of rapid response radio, which can help during the time of disasters, was also a point of interest during the discussions.

Nitin Pandey Feb 24, 2010 7:30 AM

TBWA\India has announced a partnership with Ignitee Digital Solutions to offer a full range of digital services to their clients. The agencies have already commenced work on some of their clients.

exchange4media Mumbai Bureau Feb 24, 2010 7:24 AM

Keertan Adyanthaya, the EVP and GM at Star Movies and Star World, is slated to take charge at Fox International Channels and National Geographic Channel, as Managing Director. Adyanthaya moves to his new role in April 2010. Even though official confirmation was not available at the time of filing the report, highly placed sources have confirmed the development to exchange4media.

Khushboo Tanna Feb 24, 2010 7:23 AM

Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand. W+K Delhi will also be strategising for Stella Artois and Tennents brands from AB-Inbev. The first phase of the assignment is due to start immediately.

exchange4media Mumbai Bureau Feb 24, 2010 7:22 AM

Dang, media is once again in the news. Yup, the newswallahs are very much in the news again. Targeted in the crosshairs, they are once again everyone's favourite whipping boys. Sadly, their role has been thrown into stark relief again. And it does not make for happy reading, says Sandeep Bamzai.

Sandeep Bamzai Feb 24, 2010 7:21 AM

The OOH players are quite optimistic about the Budget regarding GDP growth. They are expecting that there would be no increase in service tax or VAT. The OOH players are also looking forward to additional benefits been given to new media options and digital OOH.

Pallavi Goorha Kashyup Feb 24, 2010 7:20 AM

Hamdard (Wakf) Laboratories, Delhi has called for a media pitch. It is learnt that four agencies are currently in the fray, however, the names could not be ascertained. Media Direction, the media services arm of RK Swamy BBDO, is the incumbent agency. The pitch is currently underway and a decision on the agency is expected soon.

Tasneem Limbdiwala Feb 24, 2010 7:19 AM

Following a multi-agency pitch, Rashtriya Chemicals and Fertilizers Ltd has empanelled NAC, Sobhagya, Prachar, Goldmine & Moulis Advertising for its creative and media business. These agencies have been appointed for the company’s Corporate Communications Department, Thal Unit, Marketing and Industrial Products Division for a period of three years from March 1, 2010 to March 1, 2013.

Tasneem Limbdiwala Feb 24, 2010 7:18 AM

The year 2010 has brought some big wins for Mediaedge:cia (MEC) India. Following the back to back wins of Zee Entertainment and Colgate Palmolive, the agency has now added the Mercedes-Benz India business to its kitty.

Tasneem Limbdiwala Feb 24, 2010 7:17 AM