Date-wise News
‘Some of the magazines that are being published now would not be there in 2 years’ time’?blur=25

“One of the great things of working in India is that the competition here is good. In my opinion, some of the magazines that are being published now would not be there in two years’ time. I love competition – ‘Condé Nast Traveller’ would be helped by the fact that ‘Lonely Planet’ travel magazine is coming out from the BBC… all those 18-20 year-old backpackers, who swear by ‘Lonely Planet’, once they don’t need to walk around permanently with the backpack and are able to afford hotel rooms with locks, then they can start reading Traveller,” says Nicholas Coleridge, Vice President, Condé Nast International.

exchange4media Staff Jan 27, 2010 7:02 AM

Innocean Worldwide brings in Vikram Banerji for account planning function?blur=25

Innocean Worldwide India has roped in Vikram Banerji for its account planning function. Banerji replaces Sujith Sudhakaran, who had quit the agency as AVP - Planning to join DraftFCB.

exchange4media Mumbai Bureau Jan 27, 2010 7:00 AM

Starcom IP creates radiance for Kaya Skin Clinic on mobile?blur=25

Starcom IP, the digital marketing practice of Starcom MediaVest Group, recently devised a campaign for Kaya Skin Clinic to promote its new approach to skincare, called ‘Everyday Radiance’. The creative approach involved devising a contest, landing page, banners, etc., apart from doing the media planning and buying, before the TVC went on air.

Pallavi Goorha Kashyup Jan 27, 2010 6:59 AM

22 years later, Suresh Mullick’s composition finds a new voice in ‘Phir Mile Sur’?blur=25

It was on August 15, 1988 that ‘Mile Sur Mera Tumhara’, conceptualised and conceived by the late Suresh Mullick, premiered on DD and instantly became an anthem for India’s unity in diversity. Nearly 22 years later, the song still strikes a chord, and to give it a youth twist Zoom released a new version of the song, titled ‘Phir Mile Sur’.

Tasneem Limbdiwala and Khushboo Tanna Jan 27, 2010 6:58 AM

Music channels veering more towards non-music, reality-based shows?blur=25

2009 has been a year of reinvention for the music genre. While MTV dropped ‘Music Television’ from its name, Channel [v] got ‘Bloody Cool’ as its new tagline. Vh1 also underwent rebranding in May 2009. Experimenting with non-music content has become the key to attracting eyeballs.

Khushboo Tanna Jan 27, 2010 6:57 AM

Noshe Oceanic wins AR Polymers business?blur=25

Noshe Oceanic has been assigned the complete communication responsibility for AR Polymers, leaders in defence & outdoor combat gear. AR Polymers is part of the MKU Group and all its ventures have amassed a sizable market share over the last 14 years.

Pallavi Goorha Kashyup Jan 27, 2010 6:56 AM

Ormax Media to measure cricket advertising effectiveness with ‘Day After Cricket’?blur=25

Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry players. However, some media planners that exchange4media spoke to, raised some pertinent points about such studies increasing effectiveness in cricket advertising.

Robin Thomas Jan 27, 2010 6:55 AM

MAX closes 85% inventory for IPL3; frenzy builds up over homecoming?blur=25

IPL is back in the news with its third season. MAX has reportedly already sold 85 per cent of its inventories for IPL3. In an exclusive conversation with exchange4media, Sony Entertainment Television’s Rohit Gupta shares how MAX has been preparing for the tournament. Some media planners also give their take on whether home coming of IPL would deliver in terms ratings.

Robin Thomas Jan 27, 2010 6:54 AM

Mint completing three years; earmarks key focus areas for 2010?blur=25

Mint, the business daily from HT Media Ltd, is completing three years on February 1, 2010. The paper has marked out some key focus areas, which include ‘top end readers’, events, and its Saturday magazine, ‘Lounge’. Sandeep Bhushan, COO, Mint, shares about the way ahead for the daily in an exclusive conversation with exchange4media.

Nitin Pandey Jan 27, 2010 6:52 AM

Padma Awards 2010 eludes media industry; Newsweek's Fareed Zakaria only awardee?blur=25

Unlike the Padma Awards 2009, the Padma Awards 2010 didn't have much for the Indian media industry. US-based Fareed Zakaria of Newsweek was the sole recipient of Padma Bhushan this year in the Journalism category.

exchange4media Staff Jan 27, 2010 6:51 AM

<b>Noel Swain</b>, VP – Marketing, Cleartrip?blur=25

The Internet is increasingly becoming the medium for customers to research travel products, even if they end up buying the product, offline. Cleartrip offers inherent benefits of convenience, transparency and comparative shopping that enables customers to find what they are looking for, in the quickest possible time. This is reflected in our traffic data. Over the past one year, the total unique visitors to Cleartrip have more than doubled. We also see the number of new visitors steadily increasing.

exchange4media Staff Jan 27, 2010 12:00 AM