In a keenly contested pitch that involved over four agencies, Equus has won the creative duties of Glasxperts. Glasxperts aspires to be in the glass supplying business, wherein it will supply high quality glass to homes and corporations. A freshly minted company, it will provide all kinds of superior glass. The company is headquartered in Delhi.
It is known from sources close to the development that Anjana Sharma has been brought in to head Percept Talent Management (PTM). It may be recalled that earlier Shailee Sanghvi, who was the AVP, was elevated to COO, after the exits of CEO Manish Porwal and COO Vinita Bangard. Sharma replaces Porwal though her exact designation could not be ascertained.
This week Sandeep Bamzai seeks to unravel the telecom tangle that 3G and 2G auctions have turned out to be. One of those involved is Telecom Minister A Raja, who’s taped conversations with a lobbyist rocked the nation. However, majority of the media, which usually relentlessly pursues such scams seems to have turned a blind eye to the development the investigation was not taken to its logical culmination, says Bamzai.
CRISIL Equities has assigned a CRISIL IPO grade of ‘4/5’ to the proposed initial public offer (IPO) of Hindustan Media Ventures Ltd (HMVL). This grade indicates that the fundamentals of the IPO are above average relative to other listed equity securities in India. However, this grade is not an opinion on whether the issue price is appropriate in relation to the issue fundamentals.
After completing a successful year, Chennai-based TCC (The Communication Central) Group, founded by ex-Mudra creative hand Arvind Ramalingam, has forayed into the Coimbatore market. The agency is planning to open branches in Kochi and Bangalore within this financial year to strengthen its presence in the South.
In a bid to retain the weekday primetime audience on weekends as well, GECs have been sprucing up their Saturday primetime offerings, which range from reruns and reality shows to soaps and mythological serials. While media planners feel this is a good move for the channels, it remains to be seen whether they catch the viewers’ eyes.
After launching three specialist mobile agencies – Softcell, Incelligence and Mobimost – a couple of weeks ago, Dentsu Digital on May 18, announced the launch of WWWOW, a new dedicated unit specialising in mobile design and applications. A new head for WWWOW will be named soon.
It is learnt that all the rounds of presentation for the Garnier India media pitch are over and a decision on the agency is expected soon. Though it is not known how many agencies are part of the pitch process, according to industry sources, ZenithOptimedia and incumbent agency Lodestar Universal are among the strong contenders for Garnier’s media business.