Equus wins Glasxperts business
In a keenly contested pitch that involved over four agencies, Equus has won the creative duties of Glasxperts. Glasxperts aspires to be in the glass supplying business, wherein it will supply high quality glass to homes and corporations. A freshly minted company, it will provide all kinds of superior glass. The company is headquartered in Delhi.
In a keenly contested pitch that involved over four agencies, Equus has won the creative duties of Glasxperts. Glasxperts aspires to be in the glass supplying business, wherein it will supply high quality glass to homes and corporations. A freshly minted company, it will provide all kinds of superior glass. The company is headquartered in Delhi.
Commenting on the win, Swapan Seth, CEO, Equus Red Cell, said, “This is a hugely inspiring domain to work in and the company plans are engaging to say the very least. They will bring a paradigm shift in the way the category is perceived and interacted with. We will inject customer delight into a domain that hasn't demanded it so far. The company is a game changer and we are truly happy to partner it in what we see as a blue ocean game.”
He added, “The communication for the brand will center on the innovation and inventive communication.”
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Reckitt Benckiser calls for media pitch worth Rs 450 crore
Flashed on Friday: The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely
Reckitt Benckiser (RB), one of the leading advertisers, has initiated a media pitch estimated to be around Rs 400-450 crore. The pitch process reportedly kicked off a couple of weeks ago and leading agencies including incumbent IPG Mediabrands and Publicis are believed to be contesting it fiercely.
One of the leading global FMCG companies, RB had appointed Initiative from the IPG Mediabrands umbrella as its media partner in December 2013 on the back of a global media review. Since then IPG has successfully retained the account despite annual pitches. Prior to IPG, the media duties were handled by Zenith Optimedia.
Meanwhile, the FMCG major that has a presence across 60 markets globally, in a recent development, gave part of its digital duties to Zenith Optimedia. As per industry sources, RB has divided its digital portfolio into two parts—Health, and Home & Hygiene. While Initiative will continue to manage Home & Hygiene, the first portfolio will be handled by Zenith Optimedia from January 2019. The move was an outcome of a global decision without any pitch being called.
exchange4media reached out to all the stakeholders but did not get a response from any of them at the time of filing this story.
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ShareMediaCom bags Vivo's media mandate worth Rs 350-400 cr
The account will be managed and supervised from the MediaCom Gurgaon office.
As the agency on record for Vivo in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all mass media. This big win follows MediaCom’s stellar showing at the Cannes Lions 2018.
Commenting on the partnership, Jerome Chen, CMO, Vivo India, said, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”
Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, added, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers."
The account will be managed and supervised from the MediaCom Gurgaon office.