What started out as a battle among grown ups, has now passed on to children as well in GEC land – the battle of dance, that is. ‘Dance India Dance L’il Masters’ (Zee TV), ‘Chak Dhoom Dhoom’ (Colors), and the recently-premiered all new ‘Boogie Woogie’ (Sony) all pit the little ones at their dancing best. These channels are also hoping to take advantage of the summer vacations to draw more eyeballs. But is it one dance show too many? Is it an overkill of a good concept? exchange4media finds out.
Fox International Channels (FIC), in its bid to strengthen its management team in Hong Kong and Southeast Asia, is further building up its pan-regional advertising sales capabilities to drive local market growth following a year of good business performance in fiscal 2010.
360-degree integrated marketing agency Carat Fresh Integrated (a division of Carat Media Services) has won the creative and activation mandate for The Global Green Company, part of the Avantha Group. The entire campaign will focus on strategic initiatives to convert potential customers into loyal customers and augment brand recall for The Global Green Company.
The India Radio Forum 2010, held in Mumbai on May 19, brought the radio industry under the scanner and addressed issues ranging from effectiveness of the radio medium, pricing and frequency planning to the growth drivers and opportunities. Vikram Sakhuja and Abdul Khan threw more light on the radio industry in their special addresses.
The India Radio Forum 2010 that was held in Mumbai on May 19 culminated with the Indian Excellence in Radio Awards 2010. Awards were given out in 30 categories. Red FM and Big FM led the awards tally, winning nine awards each. Maxus was the only media agency to win at the Indian Excellence in Radio Awards 2010.
Stage is set for the India PR & Corporate Communications Summit 2010. An initiative of the exchange4media Group, the Summit is presented by Adfactors Public Relations and will be held in Delhi on May 21. With six hard hitting panel sessions and four keynotes, the Summit will cover a wide gamut of issues, threats and thoughts related to the PR industry.
ESPN is on the lookout for a creative partner for the upcoming Champions League Twenty20 tournament. Several leading creative agencies are said to have been invited for the pitch that will take place next week. Though the account size could not be ascertained, it is believed to be huge.
As part of senior level changes at NDTV Profit, Sreenivasan Jain has been assigned the duties of Managing Editor of the business channel from the NDTV Group. Jain will replace John O’ Loan from June 1 onwards. Jain, popularly known as Vasu, has been with NDTV for 14 years.