DNA has announced the elevation of Dipayan Chowdhury as its National Sales Head. Chowdhury has been with the organisation since its inception. With over 19 years of experience he has worked across the media and FMCG industries. His earlier stints with print were with ABP, Business Standard and Hindustan Times.
Metro Cash & Carry India, the international B2B company focusing on wholesale, is moving beyond transactions to building relationships with its customers. Keeping this as its goal, it has launched Metro Bandhan, an exclusive loyalty programme. The programme is positioned at reiterating and strengthening Metro’s partnership with its customers by offering a range of privileges and value added services to the Metro Bandhan members.
Bharti Airtel has announced that Sanjay Kapoor, who has been elevated to CEO (India and South Asia), has taken charge of his new role from March 1, 2010. He was earlier supposed to take charge from April 1. The telecom major has also announced other senior level management elevations effective April 1.
After the crackling Aamir Khan-Gul Panag chemistry, Tata Sky Plus has rolled out a series of three new ads that show the lady of the house get back at her husband for not letting her watch her favourite soap because of his cricket match. The ads have been conceptualised by Ogilvy India.
Santosh Desai, Head of Future brands and a known name in the Indian media, advertising and marketing industry, released his book, ‘Mother Pious Lady - Making sense of Everyday India’, amid a high-profile audience in Mumbai on March 3, 2010. The book narrates the saga of changing urban middle class India in a witty and engaging way.
India’s technology hub Bangalore has been witness to some innovative campaigns for Yahoo! and Aircel. OOH company JCDecaux has created a new iconic structure for Yahoo! at the Bangalore International Airport. Meanwhile, Aircel has joined hands with Mudra Max and JCDecaux to create a unique branding opportunity by branding the roundabout at the Bangalore International Airport with a head-turning structure.
It is learnt from sources close to the development that PR Satheesh, President and COO, TAG Media, has put in his papers and will be joining Telibrahma as its President. Headquartered in Bangalore, Telibrahma Convergent Communications is a leading mobile solutions company.
The jury for Clio Awards 2010, the international advertising, design and communications competition, has been announced. From India, this year there are only two ad men on the jury panel – Santosh Padhi (Taproot India) and Ashish Chakravorty (McCann Erickson). The 51st Annual Clio Awards will be held on May 26-27 in New York City.
Close on the heels of its programme revamp, BBC World News has signed a deal with Sun Direct for the channel’s distribution. Colin Lawrence, Commercial Director, BBC World News, has reiterated the importance of India as a market and added that the deal with Sun Direct is a starting point for the channel’s plans in India in 2010.
The Indian Digital Media Awards (IDMA) 2010, organised by the exchange4media Group, has attracted a healthy 435 entries to compete for the digital awards. The jury process, chaired by Mahendra Swarup, commences this week. The awards would be announced in Mumbai on March 11. Zapak, 160/2, Bollywoodhungma.com are the co-sponsors, while Bloomberg UTV is the broadcast partner.