The Super Bowl is the championship game of the National Football League, the premier association of professional American football. In 2010, it completed 43 years and is today considered as a pinnacle of any sport in the world. On the other hand, the Indian Premier League, though just three years old, has captured the nation’s attention and has the potential of turning out to be a blockbuster event, says MEC Access’ Rajneesh Chaturvedi.
All over the world, Audi has been redefining luxury automobiles with its German perfection. India offers a growing market for Audi, however, defining the customers who can buy a luxury brand like Audi remains a challenge. Martin Birkner, VP, Audi India, shares the auto maker’s plans in India and the challenges and opportunities ahead.
Posterscope India’s client tally has crossed the golden landmark of 50 clients in India, with the recent wins of Marks & Spencer, YouTube, Nestle and Colgate. 2010 has begun on a high note for Posterscope India, with Bharati Axa, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC, Go Cheese and others also awarding OOH assignments to the agency.
The new job-new city approach in Samsung’s newly launched ad campaign for its ‘Guru Series’ is definitely not something we haven’t heard of before, but the trio of the legendary Gulzar, director Anurag Kashyap and actor Aamir Khan coming together for the first time in an ad film has set us talking.
It seems there is no going away from the Cavelossim Beach for GoaFest organisers, which has been the usual home for the fest. A month after announcing Utorda Beach as the new venue for the festival this year, there is another announcement that GoaFest 2010 will finally be held in its usual venue of Cavelossim Beach. exchange4media caught up with Festival Chairman Colvyn Harris to find out more on this.
Since it’s that time of the year when GoaFest results are leaked, Pradyuman Maheshwari reasons why he has re-subscribed to the numero uno pink paper. Plus, a relook at last year’s April Fool headlines that he wished were for real, and five more all-new headlines.
The Delhi office of PerceptH has recently two new accounts –Pavers England and Lakshmi Energy & Foods Ltd. Established in 1971, Pavers England is one of the fastest growing and largest footwear retailers with more than 100 retail outlets and Europe’s largest online retail portal (shoe-shop.com). Lakshmi Energy & Foods Ltd is one of the largest manufacturers of long grain non-Basmati rice globally.
Oil and Natural Gas Corporation (ONGC) has decided on its media and creative agencies. The account has been divided into two Tiers. Tier 1 includes RK Swamy BBDO, Lowe and Grey Worldwide, while Tier 2 includes Saatchi & Saatchi and PerceptH. The size of the business is estimated at upwards of Rs 40 crore.
After a stint of nearly two years, Jagdeep Singh Pawar has put in his papers at Red FM as National Head Events and Station Head, Delhi. Pawar is currently serving his notice period and March 31 is believed to be his last day with the FM player At Red FM, Pawar was reporting to CEO K Shanmugam.
Jupiter Media and Entertainment Ventures (Jupiter) and Express Publications (Madurai) Ltd (EPML) have announced a strategic alliance that will jointly pursue media opportunities in various languages. Initially, this partnership will cover Jupiter taking equity investments in Kannada Prabha, a leading Kannada daily newspaper, subsequently exploring potential opportunities in other languages.