Aaj Samaj was an unknown name for readers in Chandigarh, Panchkula, and Mohali. Launched on December 20, 2009, the newspaper claims to have scaled the top position on February 28, 2010. Meanwhile, India News Haryana, an initiative of Information TV Pvt Ltd, has scaled the No. 1 position (TAM Ratings for the PHCHP region for week 11), beating all regional channels in the region.
According to the latest TAM data, the average TVR for IPL3 matches in the CS 4+ category from March 21-27 is 4.82 per cent. While the TVR of the last 23 matches of IPL3 may be lower than Season 1, IPL3 certainly has the highest cumulative reach for the last 23 matches – 121 million – as compared to the last two years.
Mid-Day Infomedia is on an aggressive growth mode. Mid-Day has already announced a hike around the weightage of 15 per cent in its ad rates, which would be effective from May 1, 2010. Manajit Ghoshal, MD and CEO, Mid-Day Infomedia Ltd, shares more on the group’s focus areas in the year ahead.
Content regulation for TV channels is back in contention with the recent statement of MIB Special Secretary that the Government was likely to implement content regulation in three tiers for news channels. While the first two tiers will be offered for self-regulation, the third tier will be an independent autonomous body. Apart from broadcasters, what impact will this decision have on advertisers? exchange4media finds out from industry players.
Creative Abby Awards at GoaFest have been marred by leakage of the results. While a large section of the advertising fraternity feels that the leakage doesn’t dampen the collective effect of inspiring work, there are also quite a few who say that the result leak does make them re-think about the whole idea of bringing Abbys to GoaFest and that it does reduce the stature of the awards show.
The first challenge I see for the Indian radio industry is the music royalty issue, if you get this sorted out, a lot will happen automatically. At the end of the day, I feel that I work 50 per cent for my company and another 50 per cent for the music company. The first thing we need to do is to fight together and remain united.