Date-wise News

Aaj Samaj was an unknown name for readers in Chandigarh, Panchkula, and Mohali. Launched on December 20, 2009, the newspaper claims to have scaled the top position on February 28, 2010. Meanwhile, India News Haryana, an initiative of Information TV Pvt Ltd, has scaled the No. 1 position (TAM Ratings for the PHCHP region for week 11), beating all regional channels in the region.

exchange4media Staff 01-April-2010

Global Advertisers, an advertising and media solutions company headquartered in Mumbai, is aggressively targeting more businesses this year, buoyed by a market back on the growth path.

Pallavi Goorha Kashyup 01-April-2010

The Pasta Bar Veneto, the brand new chain of signature Italian restaurants from Fifth Avenue Hotels & Resorts, has awarded the creative duties of its advertising and design work to 1pointsize, the Chennai-based creative shop founded by ace photographer Sharad Haksar.

Judy Franko 01-April-2010

According to the latest TAM data, the average TVR for IPL3 matches in the CS 4+ category from March 21-27 is 4.82 per cent. While the TVR of the last 23 matches of IPL3 may be lower than Season 1, IPL3 certainly has the highest cumulative reach for the last 23 matches – 121 million – as compared to the last two years.

Robin Thomas 01-April-2010

Mid-Day Infomedia is on an aggressive growth mode. Mid-Day has already announced a hike around the weightage of 15 per cent in its ad rates, which would be effective from May 1, 2010. Manajit Ghoshal, MD and CEO, Mid-Day Infomedia Ltd, shares more on the group’s focus areas in the year ahead.

Robin Thomas 01-April-2010

Content regulation for TV channels is back in contention with the recent statement of MIB Special Secretary that the Government was likely to implement content regulation in three tiers for news channels. While the first two tiers will be offered for self-regulation, the third tier will be an independent autonomous body. Apart from broadcasters, what impact will this decision have on advertisers? exchange4media finds out from industry players.

Nitin Pandey 01-April-2010

Creative Abby Awards at GoaFest have been marred by leakage of the results. While a large section of the advertising fraternity feels that the leakage doesn’t dampen the collective effect of inspiring work, there are also quite a few who say that the result leak does make them re-think about the whole idea of bringing Abbys to GoaFest and that it does reduce the stature of the awards show.

Tuhina Anand 01-April-2010

The first challenge I see for the Indian radio industry is the music royalty issue, if you get this sorted out, a lot will happen automatically. At the end of the day, I feel that I work 50 per cent for my company and another 50 per cent for the music company. The first thing we need to do is to fight together and remain united.

exchange4media Staff 01-April-2010