MTV along with Wildcraft has launched a range of premium bags and adventure gear. Launched at Wildcraft’s exclusive store in Mumbai, the range includes travel and adventure bags, duffel bags, laptop bags and tote bags, among others. The range also comprises a special ‘Roadies’ line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment, including sleeping bags and tents. The range is priced between Rs 745 and Rs 2,995 and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops.

exchange4media Staff Jul 23, 2010 9:36 AM

Radio One is going public in Delhi from July. Radio One has launched its ‘Play Your Music Day’ initiative, wherein a total of 1,000 listeners would be chosen across seven cities month on month, starting with Delhi, to come to the stations and play their favourite songs. This is the first time that an FM station has opened its doors to the music loving public to take control of the airwaves.

exchange4media Mumbai Bureau Jul 23, 2010 9:35 AM

Lovnish Bhatia has joined online video advertising network and platform Vdopia as General Manager, Business Development, for its India operations. Bhatia will be responsible for strategic and operational leadership of Vdopia’s growing business operations within the region, including business development. He joins Vdopia with over 10 years of rich experience in the media industry, having played a critical role in spearheading business development at prominent media and entertainment houses. During his tenure, he has been associated with several successful projects within the Internet and Television divisions of Viacom18, NDTV Media and Sony Entertainment. Prior to joining Vdopia, Bhatia was Senior Manager, Business Development at Viacom 18.

exchange4media Staff Jul 23, 2010 8:47 AM

Good Relations India has promoted two of its key members of the management team. Deepak Kanulkar, currently COO, will be the CEO, while Jhon Arokiasamy, currently Head of National Account Management, will be the COO with immediate effect. Kanulkar has been with Good Relations since October 2007 and has served as COO for the last two years. Arokiasamy, who has spent over five years with Good Relations, will lead the consultancy’s national business strategy and client servicing operations across all branches. Khanulkar has been in the industry for 18 years. Arokiasamy, a post-graduate in English Literature and Management, has been a corporate communications specialist for more than 12 years.

exchange4media Staff Jul 23, 2010 8:46 AM

PVR Pictures has appointed Kamal Gianchandani as President. He will be based out of Mumbai and will lead the entire operations of PVR Pictures. Gianchandani has spent his 15-year career in a range of general management, new media, film financing, co-production, distribution, licensing, syndication, film exhibition, multiplex operations positions. Prior to his current responsibilities at PVR Pictures, he was with Reliance Big Pictures (2006–10) as COO, with end-to-end responsibility of the company’s theatrical distribution and licensing business. He is also credited with setting up and managing company’s syndication arm successfully.

exchange4media Staff Jul 23, 2010 8:44 AM

P9 integrated, a 360 degree entertainment marketing company from the Percept Group, is further strengthening its association with movies. The company is now looking associations with Hollywood and regional movies, besides making music videos.

Pallavi Goorha Kashyup Jul 23, 2010 8:41 AM

Union Minister of Information and Broadcasting Ambika Soni has said that MIB had redrawn its key policy parameters in an effort to ‘put people first’ and reach out to them effectively through innovative tools and processes. Citing the example of digitalisation of Doordarshan and AIR network, the Minister said this initiative ensured connectivity to the last mile in the remotest corner of the country.

exchange4media Staff Jul 23, 2010 8:40 AM

Dish TV India Ltd has reported standalone revenues of Rs 3,112 million in the first quarter of FY11, representing a strong 23.4 per cent growth over the corresponding period last fiscal. EBITDA was Rs 391 million, a robust increase of 85.3 per cent, while the net loss reduced to Rs 631 million, as compared to Rs 692 million in the corresponding quarter last fiscal.

exchange4media Staff Jul 23, 2010 8:39 AM

Zee News Ltd (ZNL) has reported consolidated revenues of Rs 648.5 million in the first quarter fiscal 2011. ZNL’s consolidated EBITDA stood at Rs 81.2 million despite the losses of the recently launched Zee Tamizh, Zee News Uttar Pradesh and Zee 24 Ghantalu. Net Profit before tax stood at Rs 55.3 million.

exchange4media Staff Jul 23, 2010 8:38 AM

Wieden+Kennedy Delhi has roped in Sunaina Gupta as Head of Planning. Gupta moves from Leo Burnett Delhi. She sees her new role as pushing beyond ATL strategy and making the agency owners of behaviour changing valuable brand assets.

Preeti Hoon Jul 23, 2010 8:38 AM

The Indian Express Group on July 22, 2010 presented the fourth Ramnath Goenka Excellence in Journalism Awards. The awards were given away by President Pratibha Patil. Courage, ethics, accuracy and fairness were the basis on which the awards were presented.

Akash Raha Jul 23, 2010 8:37 AM

The Director of Tourism, Government of Maharashtra, has invited expression of interest (EOI) from ad agencies for handling its outdoor, print, audio and digital advertisements by offering complete solutions through creatives, media planning, media buying, for ad requirements of the department across various media formats. According to industry sources, the account size is pegged at Rs 300 crore.

Pallavi Goorha Kashyup Jul 23, 2010 8:36 AM

In an exclusive conversation with exchange4media, Piyush Pandey shares his views on the AAAI’s decision to confer the Lifetime Achievement Award 2010 on him, what this Award means to him, why he thinks he has been chosen for this Award, and what next…

Tuhina Anand Jul 23, 2010 8:35 AM

MTS India, the CDMA mobile telephony service from Sistema Shyam Teleservices Ltd (SSTL), has reached the final leg of its creative pitch process. The battle has now boiled down to JWT India and the incumbent Saatchi & Saatchi. The account size is pegged in vicinity of Rs 200 crore.

Preeti Hoon Jul 23, 2010 8:34 AM

<p align=justify>People are beginning to realise that branding is more of a science than art, and our products are focused to aid that branding is a science. Clients’ perspective to his business has changed and they want to get the brand blueprinting or the brand vision map ready before getting in the market. We are beginning to see a lot of traction. This method of ecosystem branding, where we are positioning ourselves like the hub and the PR, advertising agency, design firms as the spokes, is new to the industry and is gaining ground. Today, clients believe that one marketing manager cannot be the hub alone and would like to use Vertibrand as the extended hub, and I think as a model this is gaining a lot of currency.

exchange4media Staff Jul 23, 2010 12:00 AM