Starting this year, the MRUC has made the Indian Readership Survey (IRS) a quarterly affair. The first quarterly IRS report for 2010 does not show much change in the topline figures. Dainik Jagran continues to lead the overall dailies and Hindi dailies list. The Times of India tops the English dailies chart. Saras Salil and India Today are the top magazines based on the total readership figures.
With an aim to eradicate misunderstanding about courses and career and to provide information about colleges and admission procedure, Nine FM and Chetna Event Management organised Chetna Career Fair 2010, a three-day career fair from April 30 to May 2. The career fair was organised at Rabindra Manch, Siliguri.
Red FM and Maruti Suzuki came together to re-launch Wagon R. The initiative saw Red FM turn blue for an entire day on April 23, 2010 to celebrate the brand new features of the Wagon R, such as its blue eye shaped headlights, taller body, etc. Everything from the station jingle and bumpers to the RJs’ sign off was modified to incorporate the Wagon R’s unique features and celebrate its arrival in style.
Weston, the consumer electronics and appliances brand from the Rs 680-crore Dixon Technologies Group, is planning to triple its turnover to Rs 200 crore in the current fiscal year FY2010-11, as compared to Rs 65 crore in FY2009-10. BEI Confluence is the creative agency for Weston.
Bangalore played host to the second leg of ‘Media Quotient - what’s your MQ?’, the Media Quiz 2010, which received a very enthusiastic response from participants and audience alike. The Bangalore round of MQ 2010 was won by the team comprising Sun Microsystems and On Mobile. The contest now moves to Delhi on May 5.
After hectic bidding, Delhi International Airport Pvt Ltd (DIAL) has awarded the licence for its new airport terminal (P3) for advertisement locations at Indira Gandhi International Airport to Times Innovative Media Pvt Ltd, a subsidiary of Entertainment Network (India) Ltd (ENIL). TIMPL operates its OOH media business under the brand name Times OOH.
With brands like Axe, NDTV, Mahindra & Mahindra, and USL - White Mischief already in its kitty, Zapak Digital Entertainment Ltd has announced launch of ‘Zapak Social Connect’, which will offer social media solutions to brands. This initiative will be headed by Charles Theodore.
Radio Indigo 91.9 has been on a drive to reinvent itself. The station is looking at being more interactive, and to achieve this, it is offering to its listeners a 360 degree platform to reach Radio Indigo. Also, the positioning of Radio Indigo, which was earlier the Colour of Music, has been now tweaked to Bengaluru’s Colour of Music.
Hindustan Times has appointed Sudeep Mukhia as Resident Editor in Delhi. Mukhia takes over from Yashwant Raj, who now moves to Washington DC as HT’s North America representative. Mukhia comes from CNN-IBN, where he was part of the channel’s launch team in 2005. He would report to Sanjoy Narayan, Editor-in-Chief, Hindustan Times.
Award results leaking for three consecutive years, jury members fighting over reported wrongdoings, and an activity calendar that is no longer as good as it used to be has made the Advertising Club Bombay lose all its sheen and glory, feels Pradyuman Maheshwari.