Weston plans to triple turnover to Rs 200 cr in FY11

Weston, the consumer electronics and appliances brand from the Rs 680-crore Dixon Technologies Group, is planning to triple its turnover to Rs 200 crore in the current fiscal year FY2010-11, as compared to Rs 65 crore in FY2009-10. BEI Confluence is the creative agency for Weston.

e4m by exchange4media Mumbai Bureau
Updated: May 4, 2010 11:09 AM
Weston plans to triple turnover to Rs 200 cr in FY11

Weston, the consumer electronics and appliances brand from the Rs 680-crore Dixon Technologies Group, is planning to triple its turnover to Rs 200 crore in the current fiscal year FY2010-11, as compared to Rs 65 crore in FY2009-10. BEI Confluence is the creative agency for Weston.

“We intend to strengthen our present product basket, which includes colour TVs, DVD players and washers. The new product categories, which we will add on this year, would be LCD televisions, washing machines, multi-media speakers and juicer mixer grinders. The strengthening of present product categories and new additions would see us attaining our goal in the current fiscal,” said Sunil Sethi, COO - Consumer Electronics and Marketing, Weston.

Sethi further said, “The company is doing a marketing blitz, which would consist of both electronic and print and outdoor advertising as well as distributor and consumer friendly schemes.”

“We are looking at selling 40,000 washing machines and 3 lakh TV sets in the current year. A huge emphasis is being given to distribution and channel expansion. Our effort level in the last two months has yielded additional 20 distribution points in various new markets in the country. We intend to go all out in channel expansion and would be doubling our distribution and dealer points during the current financial year. There would also be concentrated focus on expansion in modern trade and making inroads into the institutional customers,” he added.

Weston has a wide network in the country and with the opening of the company’'s offices in Guwahati, Bhubaneshwar, Ranchi, Bangalore, and Bhiwandi near Mumbai. The service set-up is being spruced up to ensure 24-hour service for in-station customers. The parent company Dixon also plans to increase its turnover to Rs 1,000 crore from the present Rs 680 crore.

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